AI Ecommerce Product Manager

Colibri Group is a pioneer in online professional education, serving over 1 million customers annually. They are seeking a Senior Product Manager to oversee the strategy and performance of their ecommerce websites, focusing on AI-driven development and driving measurable business outcomes.

Responsibilities:

• Own website performance across multiple brands and platforms, including conversion rate (CVR), average order value (AOV), revenue per visitor, and funnel progression
• Identify and prioritize opportunities to improve conversion, engagement, and monetization
• Drive improvements in merchandising, pricing, packaging, and user experience
• Build the technology roadmap for the websites
• Lead the adoption of an AI-driven development model where agents:
• Analyze website performance and user behavior
• Generate hypotheses and recommendations
• Produce designs and implementation plans
• Execute changes (with oversight)
• Run experiments and evaluate results
• Act as the human oversight layer, ensuring recommendations align with business strategy, brand standards, and customer needs
• Define guardrails, evaluation criteria, and success metrics for AI-driven changes
• Continuously improve AI workflows to increase speed, quality, and impact
• Own the experimentation roadmap and testing strategy
• Design and prioritize A/B tests and multivariate experiments
• Ensure a high velocity of experimentation with clear success metrics and learning loops
• Translate insights into actionable roadmap decisions
• Partner with engineering, CRO, UX/design, marketing, and data teams to align on priorities and execution
• Influence without direct authority over delivery teams
• Ensure alignment between website strategy and broader product and business goals
• Drive consistency and best practices across multiple brands while respecting brand-specific needs
• Identify opportunities for standardization, scalability, and simplification
• Balance short-term wins with long-term platform evolution
• Define and track key performance metrics
• Leverage analytics, customer signals, and experimentation results to inform decisions
• Build clear narratives linking product changes to business outcomes

Requirements:

• 6+ years of product management experience, ideally in ecommerce, growth, or digital product environments
• Proven track record of driving measurable business outcomes (conversion, revenue, engagement)
• Strong experience with experimentation, A/B testing, and funnel optimization
• Excellent stakeholder management and communication skills
• Strong analytical mindset and comfort working with data
• High AI fluency required: Daily use of AI tools (e.g., ChatGPT, Claude, etc.) in workflows
• Experience applying AI to product development, analysis, or experimentation
• Ability to evaluate AI-generated outputs and guide improvements
• Strong interest in building AI-native workflows and systems
• Familiarity with modern product, analytics, and experimentation tools
• Bachelor's degree in a relevant field
• Experience managing complex, multi-brand or multi-platform environments is a plus
• Advanced degree is a plus