Growth Product Manager

RealPage, Inc. is seeking a Growth Product Manager to join their Marketing Suite and transform marketing services into differentiated product offerings. The role involves productizing marketing services, driving CMS innovation, and owning the product vision and roadmap while collaborating with various teams to enhance product delivery and revenue strategy.

Responsibilities:

• Turn GEO/AEO, paid search, and reputation management from service deliverables into structured, scalable product offerings with clear tiers, defined outcomes, and repeatable delivery
• Identify and prioritize high-impact improvements to our CMS and ILS/storefront products, with a sharp eye on what operators need to convert prospects into leases
• Develop and refine our answer engine optimization story: synthesizing market signals, client needs, and what makes our approach defensible as search behavior evolves
• Create and maintain the strategy and roadmap for your product area; break down requirements into epics, features, stories, and acceptance criteria
• Oversee backlog creation and refinement, coordinate across multiple work streams, and identify cross-product dependencies before they become problems
• Partner closely with engineering, CS, and sales to close the gap between what we build and what gets sold and delivered
• Spot near-term growth opportunities (migrations, upsells, new packaging) and help the business capture them with data and a clear point of view
• Lead discovery conversations, user groups, and client-facing demos. Market sensing is part of the job, not a nice-to-have

Requirements:

• 5–8 years of growth product management experience, with demonstrated success in martech, SaaS, or digital marketing products/services
• Experience productizing services — translating delivery-based work into structured, repeatable, packageable product lines
• Working knowledge of SEO, paid search, CMS platforms, or digital storefront/ILS products (you don't have to be a practitioner, but you need to speak the language)
• Comfort with ambiguity — you're energized by getting things organized, not just maintaining what's already there
• Strong communicator who can move between an engineering standup and an executive presentation without losing the thread
• Bachelor's degree required
• Multifamily housing or real estate industry experience — a sharp PM who learns fast is equally valuable
• Familiarity with GEO/AEO and AI-driven search behavior — this is a differentiator and something we're actively investing in