Product Marketing Manager - ETL- Data Management

Yaz Associates GmbH is seeking a Product Marketing Manager to lead strategic and tactical marketing responsibilities for their Data Lifecycle Management Platform. The role involves conducting market analysis, defining product solutions, and executing go-to-market strategies for Salesforce products.

Responsibilities:

• Conduct rigorous market and competitor analysis; provide actionable intelligence to the business unit
• Define and communicate the value proposition, target markets, customer personas, and competitive differentiation for Salesforce products
• Identify growth opportunities in established and emerging salesforce markets (Agentic AI, lead assignments, etc)
• Lead product definition in collaboration with founders, BU and Sales, ensuring alignment to market needs and customer demands
• Own product roadmap input, feature prioritization, pricing strategies, and end-of-life plans
• Define and drive availability of the Product Support Package, including technical documentation, marcom collateral, NPI plan, etc
• Build product launch plans and manage cross-functional execution (sales, applications engineering, operations)
• Create marketing collateral—presentations, datasheets, white papers, and case studies – and lead the Marketing communications effort with the Sales and MarCom teams
• Define and track KPIs for product launches, adoption rates, and revenue performance

Requirements:

• MBA degree or equivalent experience in related area
• 8+ years' of product marketing experience
• Strong expertise in Observability, ETL, Backup solutions and their competitive landscape
• Strong understanding of IT technical infrastructure
• 3-5+ years of salesforce product marketing experience a plus
• Experience with startups/scale ups
• ONLY USA NATIONAL OR GREEN CARD HOLDERS WILL BE CONSIDERED
• preferably based in the East Coast/Central USA