Senior Proposal & Solutions Marketing Manager

Geonetric is a company focused on healthcare solutions, seeking a Senior Proposal & Solutions Marketing Manager to enhance their market positioning. This role involves managing the proposal lifecycle, developing strategic proposals, and collaborating with various teams to create compelling sales materials that drive growth.

Responsibilities:

• Manages end-to-end proposal process, including timelines, content development, reviews, and final delivery, working with multiple team members to ensure delivery under tight deadlines
• Leads RFP, RFQ, and proactive proposal development ensuring tailored, consultative proposals that clearly address prospect challenges, articulate value, and differentiate our solutions
• Partners closely with sales to align on win strategy, messaging, and positioning for each opportunity
• Drives continuous improvement of proposal performance, including advancement and win rates, by establishing and monitoring metrics, and recommending improvements based on insights
• Collaborates with sales, marketing, and product to develop and maintain high-impact sales materials, including presentations and supporting assets
• Ensures consistency in messaging, positioning, and storytelling across proposals, presentations, and other sales assets
• Continuously refines materials based on feedback from sales, prospects, and win/loss insights
• Manages the content repository for proposals, RFP responses, and sales materials
• Establishes and enforces content governance standards to ensure accuracy, quality, and alignment with evolving offerings and positioning
• Creates, updates and maintains templates, workflows, tools and best practices to improve speed, quality, and consistency of proposal development
• Partners with product and agency services to stay current on product features, enhancements, and client stories
• Owns and manages the proposal development process by continually enhancing our proposals, improving our advancement rates, win rates, and responding to RFPs in a comprehensive and urgent manner
• Completes complex work independently while understanding and anticipating impacts, including to adjacent work
• Serves as a subject matter expert in the discipline, solving unexpected issues, and making decisions
• Manages and defines processes, recommending and executing improvements, efficiencies, and technologies to drive better results
• Develops and executes strategies in collaboration with others, effectively communicating to stakeholders

Requirements:

• Bachelor's degree in Business, Marketing, Communications or related field or equivalent required
• Typically has a minimum of 5 years' experience
• Background in proposal development, sales enablement, product marketing, or go-to-market strategy
• Strong storytelling and narrative development skills, with ability to create persuasive, client-focused proposals
• Experience developing proposals, RFP responses, or complex sales documents in a B2B environment
• Ability to synthesize complex information (technical, product, business) into clear, compelling messaging
• Excellent written communication, editing, and proofreading skills
• Strategic thinking—ability to understand buyer needs, competitive dynamics, and positioning
• Strong project management and organizational skills
• Experience working with proposal software, content repositories or knowledge bases
• Experience in healthcare, digital agencies, SaaS, or CMS platforms