Marketing Strategist

Principal Financial Group is seeking a motivated Marketing Strategist to support their sales and customer care teams within the Retirement & Income Solutions business. The role involves executing B2B marketing strategies, managing processes, and collaborating with marketing segment leads to enhance the advisor and client experience.

Responsibilities:

• Assist in the execution of B2B marketing campaigns and initiatives aligned to strategic priorities
• Partner with segment marketers to support program delivery and day-to-day marketing needs
• Manage Continuing Education program
• Manage and oversee the firm collateral approval process
• Elevate brand awareness by supporting awards program
• Support reporting needs to measure effectiveness and inform future efforts
• Contribute to ad hoc projects, helping the team stay agile and responsive
• Work closely with marketing, compliance and operations to support initiatives that enhance the client and sales experience

Requirements:

• Bachelor's degree
• 4+ years of related work experience helping to building strategic marketing programs that deliver strong results
• Must have basic to intermediate level of knowledge of the marketing profession and modern marketing strategies
• Solid strategic and critical thinking skills
• An understanding of the competition, market opportunities and customer experience
• Experience partnering with or supporting a sales organization
• Ability to translate data analytics into results
• Outstanding organizational skills and the ability to manage multiple projects simultaneously
• Familiarity with financial services or retirement industry
• Ability to anticipate needs, problem-solve proactively and build strong internal relationships
• General understanding of Principal business, products and industry along with understanding or experience with identified audience