Senior Director, Product Marketing – SAAS, Martech

Role Overview

• Lead product positioning and messaging for a B2B SaaS platform in the marketing technology and measurement ecosystem
• Develop clear product narratives that explain how the platform helps customers improve marketing effectiveness, measure incremental impact, optimize media spend, improve budget allocation, forecast outcomes, and make better growth decisions
• Own GTM planning for product launches, feature releases, platform enhancements, and strategic solution offerings
• Create messaging for solution areas such as unified marketing measurement, MMM, incrementality testing, attribution, causal measurement, media optimization, customer intelligence, marketing analytics, and growth intelligence
• Build sales enablement assets including pitch decks, battlecards, solution briefs, objection-handling guides, discovery narratives, use-case documents, demo scripts, ROI narratives, and executive presentations
• Partner with Sales and Revenue teams to support enterprise deals, improve win narratives, strengthen discovery conversations, and sharpen competitive differentiation
• Conduct market, customer, competitor, and category research to identify buyer pain points, market trends, differentiation opportunities, and competitive gaps
• Work with Product Management to convert roadmap priorities into customer value propositions, launch narratives, and adoption stories
• Partner with Customer Success to capture customer insights, use cases, measurable outcomes, and expansion narratives
• Develop persona-based messaging for CMOs, growth leaders, marketing analytics heads, performance marketing teams, finance leaders, data teams, and partner ecosystems
• Create thought leadership narratives, category POVs, website messaging, product pages, webinar themes, analyst materials, and executive-level content
• Build scalable product marketing processes, templates, launch frameworks, enablement rhythms, and competitive intelligence systems

Requirements

• 14–20 years of overall experience
• Strong experience in B2B SaaS product marketing
• Experience in martech, adtech, marketing analytics, marketing measurement, attribution, incrementality, CDP, customer intelligence, media analytics, AI/data platforms, or closely related SaaS categories
• Proven ownership of product positioning, messaging, GTM strategy, sales enablement, product launches, and competitive positioning
• Strong understanding of SaaS buyer journeys, buying committees, value-based selling, technical validation, and enterprise decision-making
• Ability to simplify complex technical, analytical, or data-led products into clear business narratives without losing depth
• Experience working cross-functionally with Product, Sales, Customer Success, Demand Generation, Content, Partnerships, and Executive Leadership
• Experience building or scaling a product marketing function, operating model, or repeatable GTM process will be preferred

Benefits

• Employee Stocks & Bonuses
• Comprehensive Health Benefits
• Employee Engagement Fridays
• Financial Education & Empowerment
• Learning & Upskilling Program