Marketing Strategic Initiatives Lead

Aceable is seeking a Marketing Strategic Initiatives Lead to advance high-priority initiatives across the organization. The role involves applying AI tools, owning marketing initiatives end-to-end, and collaborating with various teams to drive execution and improve marketing productivity.

Responsibilities:

• Advance high-priority initiatives and increase execution velocity across the organization in close partnership with the VP, Marketing
• Apply AI tools and workflow automation to improve internal marketing productivity, reduce manual work, and accelerate execution
• Own high-impact marketing initiatives end-to-end — scoping ambiguous problems, defining success metrics, and driving execution through measurable business outcomes
• Identify root causes behind performance gaps across funnel, verticals, and channels, and design solutions that accelerate revenue growth
• Partner across Marketing, Product, Sales, and Engineering to ensure initiatives are integrated, aligned, and moving with urgency
• Remove cross-functional bottlenecks and increase clarity around ownership and accountability
• Translate complex data, research, and market signals into clear recommendations that drive executive decisions
• Develop deep fluency in our business model, performance metrics, and marketing systems to inform prioritization and tradeoffs and serve as an institutional knowledge anchor
• Strengthen performance visibility and operational rigor across marketing
• Communicate clearly and confidently with executive stakeholders, translating marketing activity into business impact

Requirements:

• 8+ years of marketing experience, with fluency across multiple disciplines (digital, content, web, lifecycle, performance, analytics, operations)
• Strong strategic execution instincts and the ability to bring structure to ambiguity, define clear next steps, and drive initiatives forward without waiting for direction
• Proven B2C marketing experience with a strong understanding of consumer behavior, customer acquisition, and lifecycle marketing strategies
• Deep fluency in marketing and business analytics platforms, with experience using data to diagnose performance gaps and inform strategic decisions
• Demonstrated ability to connect marketing initiatives to pipeline, conversion, and revenue outcomes
• Experience applying AI tools and workflow automations to improve marketing execution and efficiency (not just as an end user, but someone who builds internal tools and automations to improve team efficiency)
• Proven ability to operate across multiple priorities and workstreams, balancing strategic thinking with hands-on execution
• Strong written and verbal communication skills, with experience presenting recommendations and performance insights to cross-functional and executive stakeholders
• Experience managing external vendors or strategic partners with accountability for performance and ROI
• Resourceful, scrappy, and solutions-oriented — you bring creativity and determination to getting things done, especially when the path forward isn't obvious