Marketing Email and Content Manager

Crisis Text Line is dedicated to providing free, 24/7 mental health support via text. They are seeking a Marketing Email and Content Manager to develop and execute content and email strategies, ensuring alignment with the organization’s brand and marketing goals.

Responsibilities:

• Support creation and implementation of a comprehensive content strategy aligned with organizational goals
• Craft persuasive narratives that drive growth across business targets (e.g., donors, volunteers, texters)
• Oversee and develop email marketing donor strategy that drives fundraising by designing, executing and optimizing email campaigns targeted at acquiring, engaging and retaining donors
• Write engaging content for marketing campaigns, blogs, articles, videos, social media posts, newsletters, and multimedia assets
• Collaborate with the marketing team and other departments such as philanthropy, public policy and research to align content on campaign strategy and organizational objectives
• Integrate optimized content for search engines and user engagement
• Monitor content performance, gathering analysis and adjusting strategies based on data insights
• Ensure all content aligns with the organization’s voice, tone, brand and values

Requirements:

• 3-5 years of professional content management including SEO, email marketing and copywriting experience
• Exceptional storytelling ability, with experience crafting narratives that elicit emotional responses that convert to action
• Ability to write for different platforms (emails, social media, website, print) and adjust tone and style for different audiences (donors, staff, partners, volunteers)
• A deep understanding of email marketing best practices, and the ability to analyze data to optimize campaigns
• Proven ability to independently manage multiple projects and deadlines while driving work forward with strong prioritization, follow-through, and attention to detail in a fast-paced, mission-driven environment
• Applied experience using analytics and performance data to refine and improve content
• Strong editing and proofreading skills to ensure high-quality, error-free content
• Excellent communication and interpersonal skills for working with cross-functional teams
• Strong organizational and project management skills with attention to detail
• Experience working in or with nonprofit organizations
• Proven success supporting content-driven campaigns that drive engagement, fundraising, or audience growth
• Experience with digital tools, email marketing platforms (e.g., Mailchimp, Salesforce), and content management systems
• Experience using project management tools such as Asana, Trello, or Monday.com to manage timelines, approvals, and campaign workflows