Marketing Manager

Ordergroove powers subscription and membership experiences for iconic brands, aiming to drive predictable revenue growth. The Marketing Manager will set and execute integrated marketing strategies to increase brand awareness and drive account engagement with enterprise brands, while owning full-funnel marketing efforts and collaborating with cross-functional teams.

Responsibilities:

• Shape the strategic direction for targeted ABM-style multi-channel campaigns, leveraging events and partner networks, to drive awareness, engagement, and pipeline with high-quality opportunities
• Guide targeted, one-to-few and one-to-one marketing strategy with expert market and positioning viewpoints, developing deep expertise in key growth markets over time and contributing to cross-functional GTM teams
• Drive engagement of strategic enterprise accounts, nurture leads throughout the sales cycle, and enhance the buyers’ journey through integrated marketing programs
• Own key events within your market segments, from concept through execution and post-event pipeline generation
• Collaborate with partners and ecosystem stakeholders to execute co-marketing initiatives—including events, webinars, and content—to expand brand reach, strengthen thought leadership, and generate demand
• Build external social proof and owned content channels through collaboration with Brand, Customer Success, and Product Marketing teams to drive inbound interest and reinforce market credibility
• Think creatively and strategically to craft ABM campaigns centered around customer stories, events, and thought leadership in close collaboration with brand, content, and product marketing to resonate with target audiences’ needs, goals, and stage in the buying journey
• Test and optimize performance across digital and offline channels and messaging to maximize spend efficiency and results
• Partner closely with sales and SDR teams to identify campaign opportunities, uncover gaps, and proactively build programs that drive pipeline
• Work closely with cross-functional teams to build and execute effective online and offline marketing activities with an integrated message across sales, partner, and marketing channels—including digital campaigns, email, sales cadences, webinars, events, social, direct mail, and more
• Monitor, track, and report on campaign success metrics to measure the performance of your marketing programs and investments, and optimize based on analysis
• Communicate with internal teams, including marketing, sales development, sales, and executive leadership to ensure campaign tactics are supporting or exceeding goals

Requirements:

• 5+ years of B2B marketing experience, with a deep understanding of integrated and targeted ABM-style marketing campaign strategies to convert enterprise accounts
• Brings strong omnichannel experience and thrives operating across multiple marketing disciplines, from campaign strategy through execution
• Thinks big, researches trends, and develops creative campaign themes, content direction, and engaging activities to ensure lasting brand impressions and thought leadership
• Demonstrated track record of success driving demand with large enterprise accounts and navigating complex buying committees and sales cycles
• A passion for testing new channels, messages, and strategies, with a focus on continuous iteration and optimization based on data
• Strong ability to align and orchestrate cross-functional teams and external partners to bring complex campaigns and events to life
• Highly collaborative with other marketing functions, sales, and SDRs, with strong project management capabilities for complex multi-channel programs