Digital Marketing Manager

Granum is a leading software company serving landscapers and arborists across North America, providing industry-specific solutions. The Digital Marketing Manager will own the performance of the company's website and paid media efforts, driving pipeline through enhanced user experiences and technical SEO/AEO strategies.

Responsibilities:

• Drive pipeline through better website experiences, a stronger technical SEO/AEO foundation, and a paid media program that’s rigorously managed
• Own the agency relationship: brief them, hold them to performance targets, and ensure alignment with pipeline goals
• Manage website performance including conversion rates, user flows, and page-level performance across granum.com and brand pages
• Design experiments for the CRO program, set hypotheses, call winners, and build the test backlog based on performance reads
• Oversee technical SEO/AEO foundation including schema, redirects, site architecture, indexation, and core web vitals with support from an external dev agency
• Manage landing page infrastructure including template library and routing logic for campaigns
• Day-to-day management of paid media agency including weekly check-ins, briefing cycles, and performance reviews
• Translate DGM pipeline priorities into clear agency briefs and provide feedback on agency reporting
• Conduct weekly and monthly reporting across website, paid media, and SEO/AEO performance and perform variance analysis when results drift

Requirements:

• 4–6 years in digital marketing in B2B SaaS, with hands-on ownership of website performance and CRO
• Experience managing or closely partnering with an external paid media agency
• Comfort with paid media performance data
• Real CRO experience
• Familiarity with technical SEO and emerging AEO/AI-driven discovery
• Strong project management skills, including managing external agency relationships and cross-functional stakeholders
• You ask why before you ask what to do next
• You manage the agency, not the other way around
• You manage up and across well
• You write clearly
• Genuine openness to learning about AI and its impact on digital marketing
• Paid media platforms: Google Ads, Meta Ads Manager, LinkedIn Ads, Bing Ads
• Analytics & reporting: GA4, Google Tag Manager, Looker Studio, Search Console
• SEO/AEO: SEMrush (or equivalent)
• CMS & marketing automation: WordPress, HubSpot
• CRO: experience with A/B testing tools (Hotjar, Optimizely, or similar)
• Salesforce basics, hands-on with AI tools (Claude, ChatGPT, Zapier AI, Clay), familiarity with a Snowflake-style data layer
• Experience with AI tools in day-to-day work
• Experimented with a custom GPT, a Claude project, or a Zapier/Clay automation that changed how you worked