Senior Program Manager, Digital Marketing Optimization

Fractal is a strategic AI partner to Fortune 500 companies, aiming to power every human decision in the enterprise. They are seeking an experienced Senior Program Manager to drive the execution of their A/B testing and optimization program, coordinating between various teams to manage test workflows and stakeholder communications.

Responsibilities:

• Own the end-to-end lifecycle of A/B test requests — from intake and prioritization through launch coordination and results documentation
• Manage the test backlog using a structured prioritization framework (e.g. PIE scoring) and ensure tests move through the pipeline on schedule
• Partner with Data Scientists, Creatives, and Developers to align on test populations, KPIs, runtime requirements, and launch readiness
• Serve as the connective tissue across workstreams to eliminate blockers and keep projects on track
• Run weekly stakeholder syncs, produce clear status reports, and maintain program dashboards that give client leadership real-time visibility into test velocity, backlog health, and results
• Manage escalation pathways for risks and blockers
• Ensure the right people have the right information at the right time — from pod leads to senior stakeholder leadership
• Maintain living program documentation including sprint plans, intake forms, roadmaps, decision logs, and retrospective outputs
• Build and continuously improve operational systems that allow the program to scale toward 150+ tests annually
• Partner with Data Scientists and the broader Optimization team on process improvements, tooling enhancements, and knowledge management initiatives to increase program maturity over time

Requirements:

• Proven experience managing complex, cross-functional programs in a fast-paced digital or marketing environment
• Strong command of project and program management methodologies (Agile, Scrum, or similar sprint-based frameworks)
• Experience with project tracking and workflow tools such as Jira, Confluence, Asana, or equivalents
• Excellent stakeholder communication skills with the ability to run effective syncs, produce clear status reports, and escalate risks proactively
• Ability to manage multiple workstreams simultaneously across different stages of development without losing detail
• Strong documentation instincts — able to produce intake forms, PRDs, decision logs, retrospectives, and living roadmaps
• Comfortable operating autonomously in an ambiguous environment with senior visibility
• Team player who enjoys collaborating across disciplines — data science, creative, engineering, and marketing
• Bachelor's degree in Business, Operations, Marketing, Communications, or a related field
• PMP, CSM, or equivalent project management certification desirable
• Minimum 8–12 years of relevant program or project management experience
• Experience in a digital marketing or A/B testing environment
• Familiarity with experimentation platforms such as Adobe Target or Optimizely
• Experience working with or alongside data science and analytics teams
• Prior agency or vendor-side experience supporting a large enterprise client