Senior Product Marketing Manager

Axonius is a leading cybersecurity company focused on transforming cyber asset intelligence into actionable insights. The Senior Product Marketing Manager will lead go-to-market initiatives and collaborate with marketing and product teams to manage product launches and enhance customer engagement.

Responsibilities:

• Lead the go-to-market aspects of product launches by studying the market - buyers, users, jobs to be done, competitors, analysts, win/loss, etc - then crafting product positioning, developing core messaging, and building content deliverables
• Enable field teams, including Sales, Sales Engineering, and Customer Success, on the Axonius pitch, key product use cases, and the upcoming roadmap
• Support global demand generation efforts, regional marketing, and campaigns by developing aligned marketing programs and deliverables
• Contribute directly to the team's quarterly and annual strategic go-to-market planning

Requirements:

• 5+ years of product marketing experience within high-growth B2B SaaS companies
• Experience taking full ownership of product marketing deliverables and acting as the primary GTM lead for a specific product line
• Experience in using AI tooling to accelerate product marketing projects in content creating, enablement, messaging etc
• Proven track record of developing and executing messaging strategies that directly drive field enablement, product launches, and revenue growth
• Experience crafting written product descriptions, website copy, and sales collateral tailored to both executive leadership and technical practitioners
• 7+ years of marketing, sales, and/or go-to-market (GTM) experience, including B2B cybersecurity product marketing
• Hands-on technical experience in IT, information security, engineering, or a closely related technical role
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; or an MBA