Account Based Marketing Manager - 11567

Coupa is a company that makes margins multiply through its community-generated AI and industry-leading total spend management platform. The Account Based Marketing Manager will execute and optimize ABM campaigns, monitor engagement data, and work closely with sales teams to drive pipeline and revenue growth.

Responsibilities:

• Execute and optimize tiered ABM campaigns (1:1, 1:few, 1:many) across North America, utilizing a mix of personalized tactics and scalable marketing automation
• Monitor and analyze 6sense intent and engagement data to identify active buying signals, prioritize target accounts, and coordinate timely follow-up with the Sales team
• Build and deploy targeted account journeys, tailoring messaging, content, and marketing channels to effectively engage key personas and buying committees
• Build, launch, and manage personalized campaigns using platforms like Folloze, Marketo, and Salesforce to address specific account needs across different funnel stages
• Partner cross-functionally and work hands-on with Account Executives and Account Development Representatives (ADRs) to ensure seamless ABM execution and sales alignment
• Track, analyze, and report on ABM campaign performance, continuously optimizing tactics and sharing insights to improve conversion rates and pipeline generation

Requirements:

• 3-5+ years of B2B marketing experience, with a strong focus on ABM execution, demand generation, and performance measurement
• Hands-on experience building and executing multi-tiered ABM programs (1:1, 1:few, 1:many) that directly contribute to pipeline and revenue growth
• Proficiency in utilizing marketing and sales technology platforms, particularly 6sense, Folloze, Marketo, Salesforce, and other campaign orchestration tools
• Solid understanding of the enterprise B2B buying journey and how to deploy tactics that engage various personas within a complex buying group
• Data-driven mindset with the ability to analyze campaign metrics, extract actionable insights, and build clear, accurate performance reports
• Strong collaborative skills with a proven track record of working closely with sales teams; excellent project management and communication skills with a proactive, growth-focused attitude