InEight is a leader in construction project controls software, empowering companies in various industries. The Product Marketing Manager will translate platform capabilities into differentiated positioning, equip sales teams, and drive go-to-market execution for InEight's software portfolio.
Responsibilities:
- Develop and maintain product positioning, value propositions, and messaging frameworks that resonate with enterprise buyers and buying committees across the construction and capital projects space
- Translate complex product capabilities into clear, outcome-driven narratives for target personas — from field operations to the C-suite
- Build and maintain high-impact enablement materials: pitch decks, battlecards, objection-handling guides, competitive positioning, and pursuit content
- Partner with Sales and Solutions teams on strategic accounts, competitive opportunities, and multi-product pursuits
- Support readiness through training sessions, workshops, and ongoing enablement programs
- Contribute to GTM planning for new capabilities, releases, and strategic initiatives — from messaging alignment through launch execution
- Partner with Demand Generation on ABM and outbound campaigns targeting enterprise accounts
- Develop and maintain competitive battlecards and differentiation frameworks
- Synthesize win/loss insights, field feedback, and market signals to continuously sharpen positioning
- Monitor industry trends and competitive dynamics within the construction technology landscape
- Partner closely with Product Management to translate roadmap priorities into compelling market narratives and provide customer and competitive feedback
- Collaborate with Sales, Demand Generation, Services, and Customer Success to align messaging and commercialization priorities
Requirements:
- 4+ years in product marketing, sales enablement, or enterprise GTM within a B2B SaaS environment
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus
- Proven ability to develop sales enablement programs, messaging frameworks, and competitive positioning that move deals forward
- Experience supporting complex enterprise sales cycles with multiple stakeholders and buying committees
- Strong analytical skills — comfortable leveraging win/loss data, customer research, and market insights to inform strategy
- Excellent communicator and storyteller across technical, operational, and executive audiences
- Comfortable operating in a fast-moving, team-based environment with dynamic priorities — you don't wait to be told what to do
- Experience supporting the construction, engineering, or project controls industries as well as familiarity with construction technology or capital project workflows, is strongly preferred
- Hands-on experience with AI productivity tools (Claude, ChatGPT, Gemini, etc.) and a curiosity for building repeatable, scalable workflows using them
- Familiarity with construction ERP or enterprise workflow platforms is a plus