Product Marketing Manager

InEight is a leader in construction project controls software, empowering companies in various industries. The Product Marketing Manager will translate platform capabilities into differentiated positioning, equip sales teams, and drive go-to-market execution for InEight's software portfolio.

Responsibilities:

• Develop and maintain product positioning, value propositions, and messaging frameworks that resonate with enterprise buyers and buying committees across the construction and capital projects space
• Translate complex product capabilities into clear, outcome-driven narratives for target personas — from field operations to the C-suite
• Build and maintain high-impact enablement materials: pitch decks, battlecards, objection-handling guides, competitive positioning, and pursuit content
• Partner with Sales and Solutions teams on strategic accounts, competitive opportunities, and multi-product pursuits
• Support readiness through training sessions, workshops, and ongoing enablement programs
• Contribute to GTM planning for new capabilities, releases, and strategic initiatives — from messaging alignment through launch execution
• Partner with Demand Generation on ABM and outbound campaigns targeting enterprise accounts
• Develop and maintain competitive battlecards and differentiation frameworks
• Synthesize win/loss insights, field feedback, and market signals to continuously sharpen positioning
• Monitor industry trends and competitive dynamics within the construction technology landscape
• Partner closely with Product Management to translate roadmap priorities into compelling market narratives and provide customer and competitive feedback
• Collaborate with Sales, Demand Generation, Services, and Customer Success to align messaging and commercialization priorities

Requirements:

• 4+ years in product marketing, sales enablement, or enterprise GTM within a B2B SaaS environment
• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus
• Proven ability to develop sales enablement programs, messaging frameworks, and competitive positioning that move deals forward
• Experience supporting complex enterprise sales cycles with multiple stakeholders and buying committees
• Strong analytical skills — comfortable leveraging win/loss data, customer research, and market insights to inform strategy
• Excellent communicator and storyteller across technical, operational, and executive audiences
• Comfortable operating in a fast-moving, team-based environment with dynamic priorities — you don't wait to be told what to do
• Experience supporting the construction, engineering, or project controls industries as well as familiarity with construction technology or capital project workflows, is strongly preferred
• Hands-on experience with AI productivity tools (Claude, ChatGPT, Gemini, etc.) and a curiosity for building repeatable, scalable workflows using them
• Familiarity with construction ERP or enterprise workflow platforms is a plus