Manager, Sales Marketing - Programmatic

Zeta Global is the AI-Powered Marketing Cloud leveraging advanced artificial intelligence to enhance marketing efficiency. The Manager, Sales Marketing - Programmatic will collaborate with the sales team to create tailored solutions for clients, focusing on presales deliverables and innovative marketing strategies.

Responsibilities:

• Manage and deliver on a pipeline of presales deliverables across a range of client industries
• Apply your experience, creativity, strategic intellect, and product knowledge to help ideate and map Zeta’s solutions to address client need, then create the client deliverable to appropriately articulate solution
• Craft creative concepts that tie a brand’s personality and marketing goals to areas where Zeta has differentiated equity in clear, powerful, easy-to-grasp platforms
• Collaborate with Zeta’s sales team and internal SMEs to hone the solution, craft the narrative and design each deliverable
• Partner with other Partnership Marketing team members on key projects outside of the proposal pipeline, including the development of thought leadership content, new proposal templates and frameworks, and more
• Create and maintain a library of sales collateral within verticals, partnering with key internal stakeholders
• Experience with programmatic advertising (DSPs, data-driven media buying, audience targeting, and optimization) strongly preferred