Director of Product Marketing

Bidgely is an AI-powered SaaS company helping utilities modernize the grid and improve customer outcomes through advanced analytics. The Director of Product Marketing will lead the narrative and positioning of the company, ensuring that messaging is clear and effective to drive revenue and sales effectiveness.

Responsibilities:

• Own the Narrative. Drive the Pipeline. Shape the Market
• Establish disciplined, consistent messaging and positioning across the company
• Improve sales effectiveness through stronger enablement and clearer storytelling
• Bring structure and rigor to product launches and go-to-market execution
• Drive account-level GTM execution that connects product insight to pipeline acceleration and deal velocity
• Elevate how we show up with customers, analysts, and the broader market
• Build and Own the Story
• Define and maintain the brand narrative across every touchpoint
• Translate complex AI and utility data into clear, buyer-relevant messaging
• Ensure consistency across web, sales materials, events, and executive content
• Define how we win against competitors, alternatives, and do nothing
• Run win/loss analysis that feeds directly back into messaging and strategy
• Ground everything in real buyer behavior and decision dynamics
• Build and maintain the full enablement system including decks, briefs, battlecards, and frameworks
• Support long-cycle, multi-stakeholder enterprise sales motions
• Hold the bar on quality, not just output volume
• Translate product insight into target account and persona-level messaging and content
• Build custom landing pages, campaign assets, and sales enablement tools that support priority account penetration
• Partner tightly with sales and GTM teams to accelerate deal cycles and improve pipeline velocity
• Connect product launches directly to account-level opportunities and revenue impact
• Drive structured, repeatable go-to-market for new capabilities
• Align product, marketing, and sales around clear launch narratives
• Ensure launches are both internally usable and externally credible
• Own Customer Advisory Board strategy and execution
• Build case studies, testimonials, and proof assets that actively influence deals
• Translate customer feedback into sharper positioning and stronger competitive differentiation
• Influence CPO, CRO, CEO, and senior stakeholders without authority
• Push back when needed with evidence, not opinion
• Bring clarity where there is ambiguity

Requirements:

• 7 to 10 years of experience in B2B SaaS product marketing within complex, enterprise sales environments
• Proven ownership of narrative, messaging, and positioning, not just execution
• Experience enabling long-cycle, multi-stakeholder deals at $100K+ ACV and beyond
• Demonstrated ability to translate product insight into account-relevant GTM execution that drives pipeline and accelerates deal cycles
• Experience partnering with sales and GTM teams on target account penetration and persona-based content development
• Strong track record working cross-functionally with Product, Sales, and executive stakeholders
• Experience running Customer Advisory Boards and leveraging customer insight
• Exceptional writing and communication that is clear, structured, and executive-ready
• AI-forward mindset with hands-on experience building workflows, agents, or tools that accelerate research, writing, and execution at scale
• Executive presence and credible communication
• Deep experience in narrative development and positioning
• A structured, repeatable approach to product launches and sales enablement
• Comfort operating in ambiguity and driving structure in a lean environment
• Hands-on AI fluency integrated into how you work every day
• You have a clear, defensible framework for messaging strategy, positioning, and product launches
• You simplify complex technical stories without losing depth or credibility
• You have gone beyond using AI for content creation and have built or deployed AI-driven workflows in your PMM practice
• You can say no, even when it is uncomfortable and even to senior leaders
• You manage high volume and complexity without losing structure
• You do not just create content, you create clarity and pipeline impact