Salesforce Solution Architect (Marketing, RevOps & Data Integration Focus) Contractor Project Based Position: Fully Remote

PaceMate® is seeking an experienced Salesforce Solution Architect to lead a project focused on the cleanup, redesign, and enablement of their Salesforce environment. The role involves collaborating with Growth Marketing, Sales, and RevOps stakeholders to implement scalable architecture that supports marketing-driven pipeline and revenue, ensuring Salesforce serves as a single source of truth.

Responsibilities:

• Salesforce Audit & Cleanup
• Audit current Salesforce architecture (objects, fields, automations, permissions)
• Assess data integrity issues across multiple Salesforce instances
• Evaluate current HubSpot ↔ Salesforce integration and sync logic
• Identify technical debt and blockers to marketing and sales execution
• Deliver audit findings report + prioritized remediation roadmap
• Lead Scoring + HubSpot Integration
• Design and implement lead scoring across Lead, Contact, and Account levels
• Enable bi-directional sync between HubSpot and Salesforce
• Build automation for:
• Lead routing
• Territory and ownership assignment
• Redesign page layouts to surface:
• Lead score
• Marketing engagement context
• Ensure Sales has clear visibility and usability
• Account-Based Marketing (ABM) Enablement
• Build Salesforce architecture to support:
• ABM account segmentation and tiering
• Target account tracking and engagement
• Implement routing and workflows aligned to ABM programs
• Surface marketing engagement on Contact/Account records
• Build dashboards for:
• Engagement → pipeline conversion
• ABM performance
• Marketing Attribution + ROI Reporting
• Standardize and remediate the Campaign object
• Implement marketing attribution framework:
• Marketing-sourced vs. influenced logic
• Build executive dashboards showing:
• Pipeline created
• Conversion rates
• ROI by campaign/channel
• Paid Media Integration & Cost Ingestion
• Implement API integrations for:
• LinkedIn Ads
• Google Ads (+ Display)
• Meta/Facebook Ads
• Build data model to store:
• Spend, impressions, clicks, campaign IDs
• Ingest:
• Campaign-level spend data
• 2 months of historical data
• Design system to connect: Spend → Campaign → Lead → Opportunity → Pipeline → ROI
• Implement:
• Data validation + reconciliation process
• Monitoring for API failures and data issues

Requirements:

• 5–10+ years in Salesforce architecture / consulting roles
• Proven experience cleaning up and restructuring complex / messy Salesforce environments
• Deep experience with HubSpot ↔ Salesforce integration (bi-directional sync)
• Deep experience with lead scoring models (multi-object)
• Deep experience with campaign object design + campaign attribution
• Deep experience with ABM architecture and reporting
• Salesforce data architecture (objects, schema, automation, permissions)
• Marketing attribution modeling inside Salesforce
• Paid media integrations via API or middleware
• Data modeling for marketing analytics (campaigns, spend, pipeline)
• Dashboarding for executive-level reporting