Product Marketing Manager

GoGuardian is an innovative company focused on enhancing learning environments for K-12 education. They are seeking a Product Marketing Manager to drive go-to-market execution and contribute to product marketing strategy across their K-12 portfolio, collaborating with various teams to deliver value to customers.

Responsibilities:

• Support the development and execution of go-to-market strategies for GoGuardian products across multiple segments
• Partner with senior product marketing leadership to develop product positioning and messaging
• Assist in market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation
• Own execution of product launches and feature releases, including coordinating timelines, developing briefs, and ensuring cross-functional alignment
• Create high-quality assets such as sales collateral, product one-pagers, presentations, and digital content
• Support sales enablement efforts by helping develop materials, training content, and internal documentation
• Analyze campaign and product performance data to identify insights and recommend optimizations
• Collaborate cross-functionally with product management, sales, customer success, and broader marketing teams
• Contribute to scalable processes and workflows that improve team efficiency

Requirements:

• 4–6 years of product marketing or related experience (e.g., marketing, product, sales enablement) in a B2B environment
• Experience developing strategic product marketing plans, including positioning, segmentation, and go-to-market planning
• Experience supporting product launches or campaigns from planning through execution
• Ability to synthesize customer insights, market data, and product information into clear, compelling messaging
• Highly collaborative with strong communication skills and comfort working cross-functionally
• Analytical mindset with the ability to interpret data and translate it into actionable insights
• Proactive, organized, and able to manage multiple priorities in a fast-paced environment
• Customer-centric mindset and curiosity about the K-12 education landscape
• Strong work ethic, combining bias for action with innovative thinking
• Understanding of the K-12 education market is preferred
• Eager to take initiative in a fast-paced, ever-changing, dynamic environment
• Fueled by the opportunity to truly impact the education landscape