Global Social Brand and Marketing Leader

EY is a global leader in assurance, consulting, tax, and strategy services. They are seeking a Global Social Brand and Marketing Leader to develop and execute a social media marketing strategy that enhances brand engagement and drives demand across various platforms.

Responsibilities:

• Create and implement a comprehensive social media creative and marketing strategies aligned with the organization’s goals and objectives
• Help define digital channels strategy, with a clear and distinct role for each platform
• Lead digital and social media brand marketing programs with impact on top, middle and bottom of the funnel
• Demonstrate the ability to drive brand shifting and demand generation programs including engagement of thought leadership
• Works closely with the brand and creative teams to elevate brand and creative campaign to be developed, where appropriate with a social-first mindset
• Identify target audiences and tailor content to engage them effectively
• Oversee the creation of engaging and high-quality content for various social media platforms (e.g., Facebook, X, Instagram, LinkedIn, TikTok + others)
• Alongside the social and PR teams, co-manage the editorial lens and content calendar to ensure timely and business relevant posts
• Monitor, analyze, and report on social media performance metrics to assess the effectiveness of campaigns
• Develop pre testing and insights to optimize strategies and improve engagement
• Working closely with the Global Social Media team, actively engage with followers, respond to comments and messages, and manage online community interactions of marketing social content
• Build and maintain relationships with influencers and brand advocates
• Stay up-to-date with the latest social media trends, tools, and best practices
• Experiment with new platforms, styles/approaches and technologies to enhance our brand and drive demand
• Work closely with cross-functional teams, including brand, marketing, PR and social media, to ensure cohesive messaging and branding

Requirements:

• Significant experience in global social media leadership, ideally within a large, global, matrix organization years of experience in digital and social media marketing, with a proven track record of successful campaigns that drive demand and transform brands and managing senior stakeholders
• Strong team player
• Deep understanding of digital and social media, its channels and social-first content. This includes work experience on platforms like LinkedIn, Instagram, TikTok, Snapchat and Reddit
• Ability to use social media to drive impact in top, middle and bottom of the funnel
• Experienced working with influencer and content creator experience
• Ability to develop the right voice for each social media platform and build social media communities
• Promote innovation in the social space by maintaining a deep understanding of the landscape and using data to sell ideas internally
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Bachelor's or Master's degree
• Strong understanding of social media platforms, tools, and analytics
• A creative mindset with a passion for storytelling and brand building
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• A track record of award winning work
• Collaborative and able to work in a matrix organization
• Strong stakeholder influencer skill set
• Leadership potential: the ability to motivate peers and contribute to team success, showing potential for future leadership roles
• Excellent communication and networking skills: the ability to communicate ideas clearly and collaborate effectively with colleagues and stakeholders
• Strategic thinking skills: the ability to support the development and implementation of strategies, demonstrating creative problem-solving skills
• Commercial understanding: the ability to grasp market trends and business drivers, supporting informed decision-making
• Agility and adaptability: the ability to adjust quickly to new challenges and uncertainties in a fast-paced environment
• Project management skills: the ability to manage projects, ensuring strategic alignment and successful execution
• Cultural awareness: the ability to value diversity and contribute to an inclusive work culture