Growth Marketing Manager- PLG

Applicantz is seeking a Growth Marketing Manager to enhance growth within their SMB eCommerce business through product-led growth strategies and AI-powered execution. The role involves optimizing monetization journeys, conducting structured experiments, and leveraging AI to improve operational efficiency and drive growth initiatives.

Responsibilities:

• Define and optimize the SMB eCommerce growth funnel—from acquisition and activation through expansion, cross-sell, and upgrade
• Design and execute rapid experimentation programs across onboarding, in-product messaging, lifecycle communications, and eCommerce touchpoints
• Translate product usage data and behavioral signals into prioritized growth hypotheses and test plans
• Partner with Product and Analytics teams to identify high-intent engagement signals and strengthen the Product Qualified Lead (PQL) motion
• Analyze experiment results and funnel performance to generate actionable insights and inform investment decisions
• Support development of targeted messaging and lifecycle content aligned to customer stage, usage behavior, and expansion opportunities
• Develop dashboards and reporting frameworks to track activation, conversion, expansion, retention, and monetization impact
• Quantify opportunity size and expected business impact to prioritize initiatives effectively
• Leverage AI-powered tools and workflows where applicable to improve experimentation velocity, personalization, and operational efficiency
• Manage cross-functional growth initiatives end-to-end, ensuring alignment, accountability, and timely delivery

Requirements:

• 5+ years of experience in growth marketing, lifecycle marketing, digital marketing, or related roles in SaaS or eCommerce environments
• Demonstrated experience running structured experimentation programs (A/B testing, multivariate testing, rapid testing frameworks)
• Strong analytical skills with experience leveraging behavioral and performance data to inform decision-making
• Experience working cross-functionally with Product, Analytics, and Engineering teams
• Familiarity with product-led growth (PLG) principles and lifecycle marketing strategies
• Experience supporting customer-facing messaging and content development
• Strong project management and communication skills
• Experience driving growth in SMB or self-serve SaaS models
• Familiarity with a Product Qualified Lead (PQL) motion
• Hands-on experience with product analytics and experimentation platforms (e.g., Amplitude, Mixpanel, Adobe Analytics, Optimizely)
• Experience with marketing automation platforms, segmentation frameworks, and personalization strategies
• Background in B2B SaaS, digital commerce, or subscription models
• Comfort using AI-powered tools to accelerate analysis, content, or workflow efficiency
• Advanced degree in business, marketing, analytics, or related field