Category Marketing Manager

Whatnot is the largest livestream shopping platform in North America and Europe, focused on enabling sellers to build businesses across various categories. The Category Marketing Manager will drive hyper-growth by developing marketing plans and executing campaigns to generate demand and support sellers' success across priority categories.

Responsibilities:

• Own buyer acquisition across a priority category, devising campaigns and events that generate buzz and grow demand for your category
• Own the end-to-end planning and execution of on-platform events, product releases and other community moments across multiple channels
• Manage a portfolio of influencers, including being the DRI for the relationship, content ideation, execution, and reporting
• Partner with other marketers, such as social or paid creative to develop plans that support tentpole campaigns for your category, along with providing them category insights on an on-going basis
• Measure and iterate on the effectiveness of category marketing initiatives

Requirements:

• 4+ years of marketing experience in a fast paced environment
• Experience at a high-growth startup, marketplace or creator-focused platform is a plus
• Versatile marketer who can flex across strategy and execution, solve problems quickly, and own initiatives across multiple channels
• Strong project management skills and know how to lead complex, cross-functional initiatives to deliver high impact outcomes
• Data driven, have experience tracking KPIs and monitoring success for marketing programs
• Scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed
• Experience with graphic design and video editing tools (e.g. Creative Suite, Figma)
• Experience working with data analytics and AI tools, such as SQL, Hex, or Sigma
• Passion for creator communities and/or Whatnot categories (e.g. vintage clothing, collectibles)
• Experience buying and selling in online marketplaces