Account-Based Marketing Manager, Private Equity, NAMER Strategic Customer & Partner Marketing

Amazon Web Services (AWS) is seeking an experienced Account-Based Marketing (ABM) Manager to serve as the first dedicated marketing resource supporting the AWS Global Private Equity (PE) team. This role will design and execute ABM strategies that accelerate AWS adoption across PE firms and their portfolio companies, focusing on high-impact engagement and demand generation.

Responsibilities:

• Design and execute account-based marketing plans for Tier 0 and Tier 1 PE firms, tailoring messaging to Operating Partners, Investment Partners, and Deal Teams based on their investment thesis and portfolio focus areas
• Develop targeted campaigns to drive AWS adoption across PE-backed portfolio companies, with emphasis on Greenfield PortCos, first-100-day post-acquisition engagement, and industry-specific value creation opportunities across FSI, Healthcare/Life Sciences, ISV, Retail, Infrastructure, Manufacturing, and Education
• Create marketing motions aligned to the PE BD team's strategic playbooks — including GenAI/Agentic AI adoption, VMware migration, carve-outs, database modernization, and Technical Due Diligence support. Develop content and campaigns that accelerate PE portfolio companies from awareness to active adoption
• Plan and execute high-touch executive engagement activities including PE-specific Executive Briefing Centers, CxO roundtables, 1:many PortCo events hosted by PE firms, re:Invent programming (PE Executive Summit), PE Thrive forums, and Women's PE Thrive events. Build relationships with PE Operating Partners and Investment Partners at the firm level to unlock portfolio-wide influence
• Develop PE-specific content including personalized eBooks, case studies, industry insights for Investment Partners, and digital content for multi-channel distribution across email, LinkedIn, content hubs, and event programming. Create differentiated messaging that speaks to both firm-level investors and PortCo technology leaders
• Partner closely with PE BD Managers, firm-aligned Solutions Architects, Specialists, field sales teams, and global marketing counterparts across EMEA and APJC to ensure ABM motions are integrated with BD priorities and the four-tier PE coverage model. Align with field marketing, global campaigns, Partner marketing, and the PEP program to ensure cohesive market presence
• Define and track ABM success metrics including pipeline influenced, PE firm engagement scores, PortCo conversion rates, Greenfield-to-Engaged conversion, PPA influence, and revenue attribution. Build reporting dashboards and share results with PE BD leadership and senior marketing leadership. Continuously optimize programs based on performance data and field team feedback and adopt a structured lead tracking framework across all the lead management cycle
• Leverage repeatable ABM frameworks, campaign templates, and engagement playbooks that can scale globally as the PE marketing function matures. Document best practices and contribute to the AWS ABM Center of Excellence community. Evangelize ABM best practices across the PE BD organization and demonstrate the value of marketing-led growth for complex ecosystem selling motions

Requirements:

• Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
• MBA
• Experience in financial services, private equity, venture capital, or investment management marketing, with understanding of PE firm structures, investment theses, and portfolio company value creation models
• Experience marketing to or engaging with C-suite and senior executive audiences in complex, relationship-driven environments
• Cloud computing, enterprise technology, or SaaS industry marketing experience; AWS platform knowledge a plus