Country Marketing Manager, Canada

Whatnot is the largest livestream shopping platform in North America and Europe, and they are seeking a Country Marketing Manager to drive hyper-growth in Canada. This role focuses on developing and executing marketing plans for customer acquisition and retention across various categories, utilizing digital events, influencer partnerships, and social media strategies.

Responsibilities:

• Own buyer acquisition across the priority categories in Canada, devising campaigns and events that generate buzz and grow those categories demand
• Identify and pursue PR and influencer opportunities in the local market across categories
• Develop and execute on the social media strategy for your market's categories across multiple channels and platforms
• Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform
• Measure and iterate on the effectiveness of category marketing initiatives

Requirements:

• 6+ years of marketing experience in a fast paced environment
• Experience at a high-growth startup, marketplace or creator-focused platform is a plus
• Problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
• Creative thinker with an aptitude for content creation and copywriting
• Experience tracking KPIs and monitoring success for marketing programs
• Scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed
• Experience with graphic design and video editing tools (e.g. Creative Suite, Figma)
• Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles)
• Experience buying and selling in online marketplaces