Staff Product Designer

Babylist is the leading platform for expecting and new families, generating $750M in revenue in 2025. They are seeking a Staff Product Designer to own the design of major Babylist experiences, ensuring that user interactions are intuitive and emotionally resonant while collaborating with product managers, engineers, and data partners.

Responsibilities:

• Own a major customer journey or product experience end-to-end — from information architecture and interaction patterns to shipped frontend code, across web and native mobile
• Set the design vision for your experience — articulate where it should be in 12–18 months, define the sequence of bets that gets it there, and earn organizational alignment around a direction
• Design for families navigating one of the most stressful and meaningful transitions of their lives — the bar is simple, intuitive, and emotionally right, not just functional
• Contribute to and evolve Babylist's design system — reusable components, interaction patterns, consistency across web and native mobile
• Run your own research: user interviews, usability testing, fast feedback loops through Babylist communities and other channels
• Write production frontend code — implement, refine, and polish the experiences you design directly in the codebase
• Build AI-native workflows the team adopts — prototype, synthesize, build — then codify and teach what's working
• Scale design democratization — build AI-enabled workflows that bring PMs and engineers into design tools, acting as quality bar and consultant, not gatekeeper
• Develop designers around you — give timely feedback, contribute to hiring, share tools and patterns that help the team ship faster with more polish
• Instrument your own work, track whether it's moving the right metrics, and hold yourself and those around you accountable for meaningful results

Requirements:

• You design and ship production frontend code
• You move from concept to interactive prototype in hours, not weeks
• You can set and defend a product design vision
• You're a systems thinker
• You can plan and run research end-to-end
• You hold a high bar for craft
• You develop the designers around you
• You seek feedback before it finds you
• Excited about the AI transformation, not anxious about it