Growth Marketer (B2C)

Pogo is a company seeking a Growth Marketer to join their paid acquisition team for their consumer mobile app. The role involves running paid acquisition across various channels, contributing to strategy, and applying analytical rigor to marketing decisions.

Responsibilities:

• Run consumer paid acquisition across paid social (Meta, TikTok, Snapchat), programmatic/DSP, and unconventional channels
• Handle the technical side of mobile app marketing - MMPs (AppsFlyer, Adjust, Branch), attribution, SKAdNetwork
• Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
• Apply analytical rigor to every spend decision - CAC, ROAS, LTV, payback, attribution
• Partner with marketing, creative, and product on ad creative, landing pages, and full-funnel optimization
• Test, iterate, and scale what works

Requirements:

• 3–6 years of paid acquisition experience at a consumer mobile app, mobile gaming developer, or similar
• Strong technical chops on mobile app marketing
• Experience with MMPs, attribution, SKAdNetwork
• Experience running multiple paid channels
• Strong POV on what works where and how budget should move
• Ability to back every spend decision with data
• Experience with CAC, ROAS, LTV, payback, attribution
• Experience working at a fast-growing organization with real ownership
• Active use of AI tools in workflows
• mobile gaming background
• out-of-home or direct mail experience