Growth Marketer

Twosense is building the world's first invisible biometric authentication system, primarily focused on the healthcare sector. The Growth Marketer will own the demand generation engine, manage paid campaigns, and optimize strategies to attract and convert the target market while collaborating closely with the sales team.

Responsibilities:

• Manage and optimize paid ad campaigns (primarily LinkedIn Ads) with a budget of up to $5K/month
• Continuously refine the Ideal Customer Profile at both the account (firmographic) and contact (persona) level, using engagement and conversion data to sharpen targeting over time
• Build, launch, and optimize prospecting sequences across LinkedIn (HeyReach) and email (Apollo/HubSpot). Own cadence design, copy crafting, and reply handling
• Build and manage an owned professional community. Drive member acquisition, engagement, and content loops that feed back into pipeline
• Own end-to-end event presence: pre-event outreach, booth logistics, collateral production, on-site meeting scheduling, and post-event follow-up campaigns. Travel required
• Use GenAI workflows to craft campaign copy, sequence messaging, ad creative, and community content
• Track and report on the metrics you own: MQLs generated, sequence reply and engagement rates, campaign ROI, and pipeline contribution by channel