Product Marketing Director

Intellum is the leader in corporate education technology and powers the largest, most successful customer, partner, and employee learning programs in the world. The Director of Product Marketing will lead the function to match the sophistication of Intellum's customer base and will partner directly with the CMO, CEO, and VP of Product to architect AI-driven marketing strategies.

Responsibilities:

• Own positioning, narrative, and category strategy for a category being rewritten by AI in real time
• Build dynamic, AI-powered enablement systems (such as shared sales workspaces with retrieval and automated win/loss synthesis) rather than static one-off assets
• Decide what stays human and what becomes an agent. Architect the prompts, retrieval, and automation that let the team operate at a scope a traditional PMM org can't match
• Run voice of customer as a continuous function. Work directly from raw inputs (sales calls, customer interviews, product demos, win/loss conversations) and turn unstructured signal into positioning and enablement. Output is a living view of why we win, why we lose, and what's changing
• Operate competitive intelligence as an always-on monitoring system that updates downstream assets as competitor inputs change
• Partner with the VP of Product on pricing and packaging for the up-market and executive buyer motion. Test changes against deal size and win rate
• Build sales enablement with reps in their selling motion. Measure on usage and revenue impact, kill what doesn't get used
• Work directly with the CEO to capture and systematize his product and market expertise into usable internal frameworks and external positioning
• Partner with the VP of Product on launches: position capabilities before they ship, then close the loop from market reception back to product priorities
• Run experiments with hypotheses, success criteria, and kill criteria. Report results, including the ones that didn't work
• Performs other duties as assigned

Requirements:

• 6+ years in B2B SaaS product marketing, including 2+ at senior IC or director level. Years matter less than what you've built. We will trade tenure for evidence of an AI-native function you operated
• Built and operated an AI-native marketing or product marketing function where agents do real work, not just sit alongside the human as assistance. You can describe what you built, what it replaced, and what broke along the way
• Worked directly with a technically deep founder or product leader and kept pace with their cycle. You know how to extract their thinking and turn it into market-facing assets without losing the substance
• Communicate at the API, architecture, and integration level fluently. Can shift register from practitioner to CIO without watering either down
• Set pricing and packaging in fragmented or category-undefined B2B markets, including changes you can point to as moving deal size or win rate
• Run voice of customer and competitive intelligence as continuous, system-driven functions, not quarterly projects
• Operate cleanly inside multi-stakeholder executive alignment (CMO, CEO, Head of Product). You know when to force a decision and when to bring three options
• Comfortable with messy primary data. Not dependent on someone else synthesizing it first
• Occasional travel for company events and customer engagements
• Available consistently across multiple U.S. time zones
• Bachelor's degree in marketing, business, or a related field, or equivalent professional experience
• Built or contributed to a product marketing function at a PE-backed SaaS company, ideally one going through an up-market motion or category repositioning
• Background in learning, customer education, employee development, or developer relations. You understand why learning inside products is different from learning as a separate destination
• Shipped a category-defining narrative that moved analyst coverage, won a head-to-head competitive cycle, or repositioned a company against a larger incumbent
• Hands-on with the current generation of agent frameworks, retrieval systems, and prompt orchestration. Can talk shop with engineering, not just describe outcomes
• Experience working with PE operating partners and boards. Comfortable with quarterly board narratives and the scrutiny that comes with them