Director, Digital Marketing & Ecommerce Growth

APPLIED Adhesives is a leader in adhesive solutions, dedicated to solving complex challenges with innovative products. The Director of Digital Marketing & eCommerce Growth will oversee the company's digital growth strategy, focusing on demand generation, website performance, and enhancing the digital customer experience.

Responsibilities:

• Own and execute end-to-end digital strategy aligned to revenue goals
• Lead SEO/SEM, paid media, email, retargeting, and CRO
• Build segment-specific, repeatable digital programs
• Own Shopify roadmap, UX/UI, CRO, and site performance
• Lead direction for catalogs, collections, merchandising, and technical content
• Drive B2B and hybrid buying experiences
• Develop cohesive strategy to integrate all platforms
• Expand Martech stack strategy to drive growth (Shopify, CRM, analytics, automation)
• Ensure clean lead flow, attribution, and reporting
• Build dashboards tied to pipeline and revenue
• Develop roadmap to fully integrated product marketing portfolio across corporate brand assets
• Enable Sales through digital tools and workflows
• Support channel and distributor-friendly models
• Lead internal teams and external partners
• Manage budgets with ROI accountability
• Ability to educate and upskill teams on practical AI use cases without over-engineering or hype
• Establishes guardrails and best practices for AI-assisted content, analytics, and automation to protect brand voice and customer trust
• Leads change management as AI tools reshape workflows, roles, and productivity expectations

Requirements:

• Bachelor's degree required
• 8–12+ years digital marketing experience in the industrial chemical sector required
• Digital OMNI channel strategy experience required
• Shopify, Hubspot, & WordPress platform ownership required
• B2B demand generation and CRO expertise required
• CRM integration experience (preferable Salesforce.com) required
• Proven experience defining and operationalizing an AI strategy across digital marketing functions (content, demand generation, eCommerce, analytics, and personalization)
• Ability to translate AI capabilities into business outcomes (lead conversion, CAC reduction, content velocity, SEO performance, eCommerce optimization)
• Experience evaluating, selecting, and deploying AI‑powered marketing tools (e.g., content generation, A/B testing, SEO optimization, email personalization, marketing automation, recommendation engines)
• Strong understanding of first‑party data strategy, model governance, and responsible AI use in customer‑facing applications
• Industrial or distribution industry experience
• Shopify Plus and Salesforce
• Advanced GA4 and Google Tag Manager (GTM) implementation experience
• Experience with B2B eCommerce integrations (ERP, PIM, OMS) and product data governance
• Proven success in scaling lifecycle marketing (nurture, onboarding, retention) in a long sales-cycle environment
• Demonstrated experience leading web replatforming projects (requirements, vendor management, QA, launch)
• Experience building and managing agency/partner ecosystems (paid media, SEO, creative, development)
• Strong understanding of privacy, consent, and email deliverability best practices (CAN-SPAM/GDPR concepts)
• Experience managing and developing teams (hiring, coaching, performance management)