Develop and execute creative strategy for performance marketing across Meta, TikTok, YouTube, Google UAC, and other paid acquisition channels.
Generate strong ad concepts, hooks, angles, and hypotheses aimed at improving CTR, CVR, CAC, ROAS, and LTV.
Own the full creative production process — from idea generation and scripting to briefing, production, testing, and iteration.
Collaborate closely with designers, motion designers, video editors, media buyers, product, and analytics teams.
Build and manage a structured creative testing system to identify winning concepts and scale top-performing creatives.
Analyze creative performance data and translate insights into clear next steps for production.
Monitor competitor activity, creative trends, TikTok culture, UGC formats, and emerging performance-marketing patterns.
Work with external agencies, creators, and production partners when needed.
Define and maintain creative quality standards, design systems, and brand consistency across campaigns.
Mentor and guide creative team members while setting a high bar for execution and performance.

Proven experience as a Creative Producer in a B2C digital product, SaaS, subscription, mobile app, or performance-marketing environment.
Strong understanding of performance marketing metrics, including ROAS, CAC, LTV, CTR, and CVR.
Hands-on experience creating and scaling ad creatives across video, static banners, UGC, short-form content, and social-first formats.
Ability to move quickly from idea to testable creative while maintaining high quality.
Strong creative judgment combined with a business-driven, data-informed mindset.
Experience managing creative teams, freelancers, agencies, or production studios.
Ability to analyze performance data and use insights to improve future creatives.
Strong understanding of visual consistency, brand systems, and design standards.
Leadership skills to mentor designers and production specialists.
Professional English proficiency, written and spoken, at B2 level or higher.

Creative Producer, B2C SaaS, Performance Marketing

Key skills