Sr. Manager, Medicaid Social Media Marketing

CVS Health is committed to shaping a more connected, convenient, and compassionate health experience. The Senior Manager of Medicaid Social Marketing is responsible for activating and scaling social media programs that drive engagement and cultural relevance for the brand, while collaborating with partners and delivering impactful storytelling.

Responsibilities:

• Execute platform‑specific social strategies aligned to overarching brand and business priorities
• Lead development of platform‑native content plans, episodic storytelling, and always‑on programming
• Partner with Creative and Agency teams if needed, to deliver culturally relevant, audience‑first storytelling
• Ensure consistent application of channel frameworks including tone of voice, content formats, and audience targeting
• Identify emerging trends, formats, and social moments to inform timely content opportunities
• Lead daily digital community management operations across priority platforms
• Ensure high‑quality, authentic engagement that builds trust and strengthens brand reputation
• Partner with internal teams on escalations and issue resolution
• Adhere to state specific regulatory requirements and submission approvals
• Monitor and analyze platform performance, engagement, sentiment, and audience behaviors
• Translate insights into clear recommendations for content optimization and audience growth
• Develop performance reporting that connects social activity to brand and health plan objectives
• Share actionable insights with cross‑functional partners to inform planning and creative direction
• Support testing and learning agendas across platforms and content formats
• Monitor competitive activity, market trends, and peer social performance to identify opportunities, risks, and content differentiation
• Partner closely with local market leads on integrated initiatives
• Support campaign launches, tentpole moments, and reactive opportunities
• Serve as a key day‑to‑day social media point of contact for internal stakeholders
• Escalate insights, risks, and opportunities to the Lead Director with clear recommendations
• Provide coaching, feedback, and development to build strong social media content
• Ensure efficient workflows, clear priorities, and consistent execution across programs
• Align with state specific Medicaid contract requirements
• Management of social publishing, moderation, listening, and reporting tools
• Ensure adherence to governance, brand safety, and crisis response protocols
• Champion process improvements that increase efficiency and quality of execution
• Support experimentation with new platforms, features, creators, and engagement models
• Growth in engagement, sentiment, and active participation across social platforms
• Quality and consistency of digital community management and social care
• Content performance across reach, engagement, and relevance
• Speed and effectiveness of issue resolution and escalation
• Strength of insights used to optimize content and campaigns

Requirements:

• 7-10 years of experience in social media, digital marketing, digital community management, or audience development
• Hands-on expertise across major social platforms and emerging channels
• Align with state specific Medicaid contract requirements
• Experience operating in highly regulated Medicaid environments
• Strong understanding of social analytics, listening tools, and performance measurement
• Proven ability to translate data and cultural insights into actionable recommendations
• Excellent communication, collaboration, and organizational skills
• Ability to travel up to 15% of time
• Proficient in graphic design programs (like Indesign)
• Bachelor's degree or a related field required
• 3-5 years of experience managing teams and/or agency partners preferred
• Strong understanding of Medicaid members, supported by in-depth knowledge of Medicaid plans and operations
• Strong storytelling instincts and audience-centric mindset
• Experience managing high-volume digital community interactions or social care environments
• Ability to operate effectively in fast-paced, high-visibility settings
• Experience in analyzing competitive intelligence