Organic Marketing Lead ~ Expert in Viral Growth (Personal Development)

Alyssa Nobriga International is a coaching education and personal transformation company seeking an Organic Marketing Lead to drive viral growth. The role focuses on creating a comprehensive viral content strategy, enhancing podcast visibility, and integrating various platforms to maximize organic reach and influence in the personal development niche.

Responsibilities:

• Make Alyssa`s organic content (podcast, social) go viral in 2026
• Engineer million-view moments
• Lead the growth of Alyssa`s podcast into Top 10 rankings
• Make Alyssa`s content unavoidable in personal development niche
• Build a self-reinforcing ecosystem where every platform fuels the others
• Architect a clear, repeatable viral content strategy
• Identify formats that consistently hit 500K–1M+ views
• Define Alyssa’s viral lanes (themes she can dominate)
• Decide what not to post as aggressively as what to post
• Build a content thesis that platforms reward
• Turn the podcast into a growth machine, not just a show
• Design episode strategies for ranking, not just value
• Engineer clip systems that travel far beyond the audience
• Advise on guest selection for maximum reach and algorithmic lift
• Understand how charts actually work — and how to influence them
• Ensure Alyssa’s message is coherent across platforms
• Shape her positioning as a category leader, not just a creator
• Align content with long-term brand authority
• Control the narrative as visibility increases (reputation management mindset)
• Roll up your sleeves and execute — this is not a strategy-only role
• Direct editors, social managers, writers, and other contractors
• Set clear creative standards and kill mediocre output fast
• Create systems that scale without burning the creator out

Requirements:

• Proven experience scaling personal brands or influencers organically
• Worked with well-known names in personal development niche
• Can speak in specifics: formats, metrics, timelines, decisions
• Has ridden algorithm waves — and survived platform changes
• Obsessed with reach, resonance, and momentum
• Direct and data-informed
• Comfortable challenging the creator (respectfully)
• Not precious about content — you kill what doesn't work
• Strategic thinker and operator
• Calm under pressure when content flops
• Excited by big goals, not intimidated by them
• Understands creators deeply — psychologically and creatively