Senior Product Marketing Manager

BVNK is a company focused on accelerating global money movement through stablecoin-native infrastructure. As a Senior Product Marketing Manager, you will shape the go-to-market strategies for stablecoin and payments products, drive customer adoption, and collaborate cross-functionally to enhance product positioning and messaging.

Responsibilities:

• Lead end-to-end GTM strategies for product launches - from strategic planning through to execution
• Collaborate with product, marketing, sales, and account management to define launch goals, timelines, and key activities
• Build and maintain a forward-looking launch calendar to ensure cross-functional alignment
• Track launch performance, customer engagement, and internal enablement metrics; feed insights into future launches
• Create scalable playbooks and documentation to support lifecycle product marketing as BVNK grows
• Develop high-impact sales enablement materials, including pitch decks, one-pagers, videos, objection-handling guides, battle cards, and case studies
• Ensure consistent positioning and messaging across all commercial materials
• Run regular enablement sessions with sales and account teams to boost product knowledge and pitch confidence
• Conduct sales confidence surveys to identify messaging gaps and refine materials accordingly
• Own product positioning, value propositions, and messaging pillars - rooted in customer insights and market dynamics
• Tailor messaging by segment to clearly articulate product value and use cases
• Deliver compelling product demonstrations and contribute to external-facing content (e.g., website, webinars, videos)
• Partner with the Brand & Content team to ensure a consistent tone and narrative across all channels
• Conduct regular customer interviews and win/loss analyses to uncover insights that inform messaging and GTM strategy
• Identify proof points and ROI metrics to produce compelling testimonials and in-depth case studies
• Collaborate with Customer Success to source reference customers, quotes, and usage data
• Champion customer needs in product and marketing planning processes
• Stay up to date on competitor activity, industry shifts, and emerging trends across fintech, payments, and stablecoins
• Build and maintain competitive intelligence frameworks to inform positioning and sales strategies
• Serve as the subject matter expert for your product areas, advising product managers, sales leaders, and the broader business

Requirements:

• Experience in the payments and stablecoin/blockchain space
• A proven track record of driving GTM strategy for complex products that balance technical and commercial considerations
• Excellent written and verbal communication skills, with experience developing positioning and content
• Demonstrated success collaborating cross-functionally with product, sales, marketing, and customer success teams
• A customer-centric mindset, with experience conducting interviews, analysing insights, and turning them into actionable strategies
• A solid understanding of the fintech and crypto competitive landscape
• A structured, strategic approach to problem-solving, strong attention to detail, and a bias for execution
• Applicants must be based in London (UK) or New York (USA)