BVNK is a company focused on accelerating global money movement through stablecoin-native infrastructure. They are seeking a Senior Product Marketing Manager to own and scale their sales enablement function, ensuring the commercial team has the necessary tools and clarity to win deals consistently.
Responsibilities:
- Design and own BVNK’s end-to-end product education system across sales, solutions, and customer teams
- Build structured learning journeys (e.g. onboarding, certifications, advanced modules) across core product areas (payments, wallets, stablecoins & blockchain education)
- Develop scalable enablement assets: playbooks, capability matrices, demo frameworks, FAQs, and use case libraries
- Run ongoing enablement sessions and embed continuous learning loops (not one-off trainings)
- Measure and improve sales confidence, product understanding, and time-to-productivity
- Build and maintain a centralised competitive intelligence system (battlecards, positioning frameworks, deal insights)
- Track and analyse competitors and translate insights into actionable sales guidance
- Develop clear “how we win” narratives by segment, use case, and competitor
- Turn win/loss insights and field feedback into updated positioning and enablement
- Act as the go-to expert on market dynamics across payments, fintech, and stablecoins
- Move BVNK from static collateral to a scalable, systemised enablement engine
- Build and maintain a single source of truth for product, positioning, and capability information
- Develop automated workflows (e.g. Slack bots, knowledge hubs, AI assistants) to help teams access answers instantly
- Identify repetitive workflows across PMM, sales, and content, and automate them using AI and tooling (e.g. n8n, LLMs)
- Ensure enablement content is always current, accessible, and embedded into daily sales workflows
- Capture structured insights from sales, solutions, and customers (e.g. objections, blockers, use cases)
- Run win/loss analysis to refine positioning and improve conversion
- Translate insights into practical enablement updates (not just reports)
- Ensure the voice of the customer is reflected in how we position and sell the product
Requirements:
- Experience in fintech, payments, or crypto/stablecoin infrastructure
- A track record of building sales enablement programmes and systems, not just content
- Strong understanding of competitive positioning and market intelligence frameworks
- Experience implementing automation and AI tooling in marketing or sales workflows
- Proven ability to work cross-functionally and drive alignment across Product, Sales, and Marketing
- A structured, systems-thinking mindset with a bias for execution