Senior Product Marketing Manager

BVNK is a company focused on accelerating global money movement through stablecoin-native infrastructure. They are seeking a Senior Product Marketing Manager to own and scale their sales enablement function, ensuring the commercial team has the necessary tools and clarity to win deals consistently.

Responsibilities:

• Design and own BVNK’s end-to-end product education system across sales, solutions, and customer teams
• Build structured learning journeys (e.g. onboarding, certifications, advanced modules) across core product areas (payments, wallets, stablecoins & blockchain education)
• Develop scalable enablement assets: playbooks, capability matrices, demo frameworks, FAQs, and use case libraries
• Run ongoing enablement sessions and embed continuous learning loops (not one-off trainings)
• Measure and improve sales confidence, product understanding, and time-to-productivity
• Build and maintain a centralised competitive intelligence system (battlecards, positioning frameworks, deal insights)
• Track and analyse competitors and translate insights into actionable sales guidance
• Develop clear “how we win” narratives by segment, use case, and competitor
• Turn win/loss insights and field feedback into updated positioning and enablement
• Act as the go-to expert on market dynamics across payments, fintech, and stablecoins
• Move BVNK from static collateral to a scalable, systemised enablement engine
• Build and maintain a single source of truth for product, positioning, and capability information
• Develop automated workflows (e.g. Slack bots, knowledge hubs, AI assistants) to help teams access answers instantly
• Identify repetitive workflows across PMM, sales, and content, and automate them using AI and tooling (e.g. n8n, LLMs)
• Ensure enablement content is always current, accessible, and embedded into daily sales workflows
• Capture structured insights from sales, solutions, and customers (e.g. objections, blockers, use cases)
• Run win/loss analysis to refine positioning and improve conversion
• Translate insights into practical enablement updates (not just reports)
• Ensure the voice of the customer is reflected in how we position and sell the product

Requirements:

• Experience in fintech, payments, or crypto/stablecoin infrastructure
• A track record of building sales enablement programmes and systems, not just content
• Strong understanding of competitive positioning and market intelligence frameworks
• Experience implementing automation and AI tooling in marketing or sales workflows
• Proven ability to work cross-functionally and drive alignment across Product, Sales, and Marketing
• A structured, systems-thinking mindset with a bias for execution