Product Manager, Adobe Analytics (6163)

itD is seeking a Product Manager, Adobe Analytics to lead the implementation, governance, and optimization of analytics tracking across Sephora’s digital ecosystem. This role ensures accurate data collection, scalable measurement frameworks, and high-integrity insights that inform product, marketing, and business decisions.

Responsibilities:

• Lead end-to-end Adobe Analytics implementation across desktop, mobile web, and app experiences
• Define and manage tagging strategy, data layer requirements, and analytics governance for new features and releases
• Translate business and product requirements into clear, sprint-ready user stories for analytics tracking
• Partner with engineering and QA to implement, validate, and maintain accurate tracking across releases
• Conduct QA of analytics tags using debugging tools, identifying discrepancies and driving resolution
• Develop and evolve KPI frameworks aligned to product, marketing, and business objectives
• Build and maintain dashboards and reporting to track engagement, conversion, retention, and revenue trends
• Attend regular internal practice community meetings
• Collaborate with your itD practice team on industry thought leadership
• Complete client case studies and learning material (blogs, media material)
• Build out material to contribute to the Digital Transformation practice
• Attend internal itD networking events (in person and virtual)
• Work with leadership on career fast-track opportunities

Requirements:

• 3–5+ years of experience in web and mobile analytics implementation using Adobe Analytics
• Hands-on experience with Adobe Experience Cloud, including Processing Rules, Classification Rules, and Workspace
• Experience defining and implementing tracking for evars, props, events, and data layers
• Proficiency in debugging and validating analytics tags using tools such as Charles or Fiddler
• Strong working knowledge of JavaScript and SQL
• Experience writing detailed user stories and working within Agile development environments
• Demonstrated ability to troubleshoot tracking issues and validate end-to-end analytics implementations
• Strong ability to communicate technical concepts and data insights to cross-functional stakeholders
• Bachelor's degree in a relevant field or equivalent work experience required
• Experience in retail or ecommerce environments with an understanding of digital conversion funnels and customer journeys
• Background in product management with ownership of analytics or data-focused initiatives
• Experience building scalable dashboards and reporting frameworks for business stakeholders
• Familiarity with cross-platform measurement strategies across web and mobile applications