Content marketing lead

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. They are seeking an outstanding content marketing lead to lead content efforts and manage a team of writers and content strategists, ensuring alignment with business objectives and brand positioning.

Responsibilities:

• Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand
• Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity
• Ensure content quality, consistency and brand alignment in everything we produce
• Collaborate with our web and growth engineering teams to optimize content for search and AI engines, building on proven SEO or GEO expertise
• Supervise quarterly content planning sessions and work closely with content specialists, product management and marketing to optimize content plans
• Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities
• Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams

Requirements:

• At least 5 years of work experience in content or related roles, preferably at technology companies, with 2+ years of experience as a manager or team lead
• Proven experience creating authoritative and engaging content. Portfolio of written work required
• Applied knowledge of GEO and SEO, experience with relevant tools and SEO-driven content calendars
• Excellent project management and interpersonal skills with the ability to create highly efficient processes for content production and reuse
• Bachelor's degree in marketing, communications or a relevant discipline
• Someone who is passionate about technology and open source
• A problem solver: you don't shy away from taking on challenges and see projects through to completion
• Attention to detail and appreciation for standards: you value quality and accuracy but can adapt quickly when the need arises