Marketing Content Manager

Aims Community College is seeking a Marketing Content Manager who will be the primary storyteller for the institution, translating its priorities into compelling narratives. This role involves developing content across various digital and print channels to support enrollment and brand reputation while ensuring compliance with accessibility and legal standards.

Responsibilities:

• Serve as a lead storyteller for the college, producing content aligned with enrollment, retention, and brand objectives
• Translate complex academic and administrative information into clear, compelling narratives for students and community audiences
• Maintain a college-wide editorial calendar to ensure consistent, coordinated communication across departments
• Establish and manage content governance standards, ensuring accuracy, consistency, and brand voice
• Identify proactive content opportunities based on institutional priorities, emerging trends, and audience behaviors
• Develop web, email, digital ad, and landing page content using industry-standard practices
• Conduct keyword research and apply advanced content optimization techniques, including metadata, schema markup, structured content, and accessibility requirements
• Create and optimize automated email campaigns and enrollment marketing workflows using platforms such as Element451, Mailchimp, or Constant Contact
• Use analytics platforms to evaluate content performance and make data-driven recommendations
• Integrate generative AI tools responsibly, ensuring brand consistency, data security, content accuracy, and alignment with institutional policies
• Manage content workflows within project management software such as Asana, Trello, or Monday.com
• Ensure all communications comply with FERPA, GDPR, WCAG 2.1/Section 508, and institutional policies
• Conduct regular content audits to ensure accuracy, brand alignment, and regulatory compliance
• Develop mitigation strategies to address misinformation, outdated content, or crisis communication risks
• Monitor emerging compliance concerns, including AI usage, copyright, fair use, and advertising guidelines
• Advise leadership and departmental partners on best practices for content accuracy and risk reduction
• Provide consultation and training for faculty, staff, and departments on writing, accessibility, and effective communications
• Serve as liaison between Marketing, Enrollment Management, Academic Affairs, and other departments to align messaging
• Assist with crisis communication responses, preparing draft statements, and coordinating timely dissemination
• Supervise and mentor interns, student workers, and freelance writers as needed
• Produce content for print, digital, newsletters, advertising, and external communications
• Support new program launches and program updates with accurate, student-centered messaging
• Collaborate on high-visibility campaigns targeting students, employees, and the community
• Maintain consistency of tone, brand, and accuracy across all communication materials
• Evaluate new tools, platforms, and editorial resources to strengthen content operations
• Oversee vendor relationships, including freelance writers, translation services, and content platforms
• Track ROI and efficiency gains from automation, analytics, and generative AI implementations
• Other Duties as Assigned

Requirements:

• Bachelor's Degree in Communications, Marketing, Journalism, English, Digital Media, or other related field
• Three (3) Years of Professional experience writing, editing, and producing marketing and communications content, preferably across multiple channels. Or an equivalent combination of education and/or work experience
• Strong writing, editing, and storytelling abilities with attention to tone and audience needs
• Experience developing ad copy, email campaigns, or marketing automation content
• Ability to interpret complex information and distill it into clear, accessible messages
• High degree of collaboration and interpersonal communication skills
• Strong organizational skills to manage multiple priorities and deadlines
• Proactive problem-solving and resourcefulness
• Comfortable working with ambiguity and adapting to rapidly changing digital landscapes
• Ability to maintain confidentiality and exercise sound judgment
• Commitment to equity-minded, student-centered communication practices
• Experience working in higher education, nonprofit organizations, or marketing/creative agencies
• Familiarity with Drupal, WordPress, or other web content management systems
• Demonstrated use of generative AI tools in content workflows
• Experience writing and editing in AP Style
• Proficiency with Google Analytics 4, Looker Studio, or similar analytics tools
• Understanding of SEO, structured data, and accessibility standards
• Experience with CRMs or marketing automation platforms (ex: Element451, Salesforce, Hubspot, Slate)