Integrated Campaigns Manager

Handoff is an AI agent that runs a construction company, helping remodelers automate estimating and streamline operations. They are seeking an Integrated Campaigns Manager to design and lead multi-channel growth campaigns, focusing on integrating various marketing channels to drive engagement and pipeline growth.

Responsibilities:

• Design and own integrated marketing campaigns across multiple channels (video, social, webinars, lifecycle, and more), from concept to execution and performance
• Define campaign strategy end-to-end: messaging, content formats, channel mix, and distribution approach
• Develop a repeatable playbook for launching and scaling campaigns that drive acquisition, engagement, and pipeline
• Lead video strategy as a core content pillar—defining when, why, and how to use video effectively across the funnel
• Establish clear KPIs and measurement frameworks for campaigns and content, tying efforts to business outcomes
• Partner with Product, Sales, and Customer Success to translate real user insights into compelling campaign narratives
• Run structured experiments across formats, channels, and messaging to continuously improve performance
• Collaborate with internal team members and external contributors to execute and scale campaign production
• Provide clear direction on what to execute vs. delegate, ensuring high-quality output without becoming a bottleneck
• Continuously refine strategy based on data, performance insights, and evolving company priorities