Marketing Manager DACH

Moovv is a fast-growing D2C wellness and movement brand focused on integrating movement into daily life. They are seeking a Marketing Expansion Manager to develop and execute a growth strategy for the German market, driving performance and optimizing the customer experience.

Responsibilities:

• Define and execute the Germany growth strategy
• Identify the highest-impact channels, campaigns, and partnerships
• Position Moovv effectively for the German consumer
• Localise the Shopify webshop experience to maximise conversion
• Ensure messaging, content, and tone resonate with the local market
• Continuously optimise the customer journey and funnel performance
• Scale channels including Meta, Google, and marketplaces
• Partner with the central team on campaigns and creative
• Optimise key metrics including CAC, ROAS, and conversion rate
• Own the German market P&L and performance targets
• Drive sustainable growth and profitability
• Monitor competitors, trends, and new growth opportunities
• Identify and manage local freelancers, agencies, and partners
• Build relationships within the German marketing and creator ecosystem
• Track and report on core KPIs (traffic, revenue, conversion rate, CAC, LTV, ROAS)
• Use data to continuously improve acquisition and performance

Requirements:

• Experience as a senior growth marketer or expansion lead scaling D2C e-commerce brands
• Strong understanding of German consumer behaviour and market dynamics
• Deep expertise in performance marketing and conversion optimisation
• Experience owning revenue targets, CAC, and market-level performance
• Strong project management and stakeholder collaboration skills
• Fluent in German and English
• Well-connected within the German marketing, agency, or creator ecosystem