Senior Digital Marketing Manager – Clumio

Commvault is the gold standard in cyber resilience, empowering customers to recover from cyberattacks. They are seeking a Senior Digital Marketing Manager to own the Clumio digital experience, focusing on building the end-to-end journey for cloud buyers and developers while driving measurable business impact.

Responsibilities:

• Own the Clumio digital presence across commvault.com — strategy, content, and conversion performance
• Develop and execute persona-driven content strategies for cloud decision-makers, architects, DevOps teams, and developers
• Translate product positioning into technically credible web experiences that resonate with cloud-native audiences
• Define and track KPIs tied to traffic, engagement, conversion, and pipeline contribution
• Build targeted digital journeys for cloud buyers and technical evaluators across the full decision cycle
• Develop and optimize solution pages, integration narratives, architecture use cases, and developer entry points
• Ensure Clumio messaging reflects real-world cloud architectures and earns technical credibility with hands-on practitioners
• Partner with Product Marketing to stay ahead of evolving Clumio capabilities and ensure the web experience reflects them
• Drive organic visibility for cloud backup, data protection, and cloud-native resilience topics
• Align content to search intent while maintaining technical credibility that earns trust from evaluators
• Build and execute an Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy to establish Clumio’s footprint in AI-generated responses (ChatGPT, Gemini, Perplexity, and others)
• Structure content and schema to increase citation likelihood in LLM responses — treating AI surfaces as a distribution channel, not an afterthought
• Partner with the broader SEO function to prioritize high-value queries, track ranking movement, and report on answer engine presence
• Develop the content and messaging strategy that supports Clumio’s cloud marketplace presence
• Align commvault.com landing pages and CTAs to marketplace evaluation paths, ensuring consistent narrative across discovery touchpoints
• Collaborate with demand gen, partner, and product teams to identify and execute marketplace-aligned campaigns
• Track and report on marketplace-influenced traffic and pipeline as part of the broader digital growth picture
• Drive A/B and multivariate testing across landing pages, CTAs, demo flows, and trial entry points
• Optimize content designed to support trial users — emphasizing the features and validation moments that accelerate adoption and trial completion
• Partner with demand gen on email nurture programs that support the cloud buyer journey from evaluation through conversion
• Use analytics and behavioral data to continuously identify and act on optimization opportunities
• Serve as the connective tissue between Product Marketing, Demand Gen, SEO, Web, and Sales on all things Clumio digital
• Align Clumio digital initiatives with integrated campaign launches, pipeline goals, and sales plays
• Contribute to broader commvault.com strategy as a stakeholder with deep expertise in cloud and developer audiences

Requirements:

• 8-12+ years in digital, growth, or content marketing within SaaS, cloud infrastructure, or developer-focused tech
• Demonstrated experience marketing to cloud, DevOps, or developer audiences — you understand how they think, where they research, and what earns their trust
• Familiarity with AWS, Azure, or GCP ecosystems, including how cloud marketplace dynamics influence buyer behavior
• Proven track record driving measurable improvements in traffic, engagement, and conversion
• Hands-on experience with web analytics, experimentation platforms, and SEO tooling (e.g., Ahrefs, SEMrush)
• Working knowledge of AEO/GEO principles and the emerging discipline of optimizing content for AI-generated answers
• Strong communicator who can translate technical concepts into compelling, clear narratives for both technical and business audiences
• Experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce) is a plus