Support the planning, launch, and management of digital paid media campaigns across a variety of channels, including search, social, display, video, and emerging platforms.
Leverage AI-driven tools and data analytics to monitor campaign performance, optimize targeting, and enhance audience segmentation for improved results.
Demonstrate initiative and creativity by proactively identifying opportunities for campaign improvement and bringing new ideas to the team.
Collaborate closely with internal teams and agency partners to ensure campaigns are integrated, on-brand, and aligned with overall marketing goals.
Assist with campaign reporting, analyze key metrics, and share insights to inform future strategies.
Stay current on digital marketing trends, tools, and best practices, bringing fresh ideas to the team.
Work with stakeholders to ensure all campaigns meet compliance and regulatory standards.
Contribute to budget tracking and help coordinate campaign assets and timelines.
Support influencer marketing campaigns by coordinating and executing plans to promote U.S. Bank products.
Apply creative thinking to campaign strategies and content development, helping the team stand out in a competitive market.

Bachelor's degree, or equivalent work experience
Four to six years of experience in marketing or related field
2+ years of experience in digital marketing, paid media, or a related field (internships and project work count!)
Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Business Manager, or similar)
Hands-on experience using analytics tools to interpret campaign data
Strong teamwork and communication skills; comfortable working in a collaborative, cross functional setting
Organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
Adaptability and a growth mindset—eager to learn, open to feedback, and ready to take on new challenges
Basic understanding of regulatory and compliance considerations in digital marketing
Thorough knowledge of marketing and sales strategies
Excellent verbal and written communication skills
Advanced knowledge of advertising/promotion and new business development
Strong analytical and research skills

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Digital Marketing Manager – Paid Media

Key skills