Field Marketing Manager, ANZ

Glean is a Work AI platform that enhances productivity through intelligent search and AI capabilities. They are seeking a Field Marketing Manager for the ANZ region to lead marketing initiatives that drive brand awareness and sales, collaborating closely with sales and marketing teams to execute targeted campaigns and events.

Responsibilities:

• Plan, organize, and execute owned events, roundtables, conferences, webinars and other promotional activities to generate leads as well as drive sales pipeline and brand awareness for Glean
• Help build and execute the strategic plan to meet pipeline goals i.e. align GTM plans to budget
• Ensure end-to-end execution - Coordinate logistics > venue/F&B/Booth/Giveaways, vendor management, and lead + budget tracking per the events strategy and playbook
• Collaborate with the sales team to ensure alignment with company objectives
• Work closely with the product/content marketing/SME team to ensure alignment with overall brand strategy and messaging
• Lead strategic partnerships and co-marketing initiatives with technology ecosystem partners (AWS, Google Cloud) and channel partners
• Develop and execute targeted marketing campaigns to promote products and services
• Analyze and report on the effectiveness of marketing programs
• Work with the creative team to develop marketing collateral and promotional materials
• Track the field marketing budget, ensuring cost-effective use of resources i.e. track expenses and provide regular reports on budget status and ROI of marketing activities
• Track, analyze, and report on the performance of marketing initiatives
• Use insights to refine and improve marketing strategies and tactics
• Prepare regular reports for senior management on the impact of field marketing efforts against 2 core FMM goals - $ pipeline generation and the ROI multiple

Requirements:

• 7+ years of experience in ANZ field marketing, event management, or a related role
• Experienced in working on all marketing pillars – acquisition, expansion and foundational
• Strong project + time management skills and ability to manage multiple initiatives
• Proficiency in marketing software and tools (e.g., CRM, email marketing, analytics)
• Creative mindset to drive innovative event experiences
• Results-oriented with a focus on achieving measurable outcomes - pipeline/revenue building
• A proactive, self-directed mindset - you take ownership, solve problems, and move programs forward with minimal oversight
• Creative, adaptable, and comfortable operating in ambiguity within a fast-moving environment
• Willingness to travel across ANZ for key events and field initiatives, as needed (up to 25%)
• Familiarity with product-led go-to-market motions
• Experience at a growth-stage tech/AI-native company