Country Marketing Manager, Turkey

Duolingo is the most popular language-learning application in the world, and they are seeking a Country Marketing Manager to help build awareness and accelerate growth across Turkey. The role involves leveraging market insights to develop marketing strategies, leading partnerships, and collaborating with global teams to enhance product messaging.

Responsibilities:

• Leverage market insights to develop a marketing strategy to grow Duolingo’s awareness, brand love and expand the number of users in Turkey
• Hire and lead agencies or contractors required to deliver the marketing plan
• Implement the plan with a focus on social media, strategic partnerships (with brands, institutions, creators, platforms and communities), brand, acquisition campaigns and PR
• Proactively identify, pitch and negotiate high-impact partnership opportunities that drive awareness and user growth - with a strong emphasis on earned, barter or value-exchange collaborations rather than paid sponsorships
• Act as a local spokesperson sourcing and managing speaking opportunities in Turkey for yourself and relevant executives
• Analyze the results of the local marketing efforts and adjust the plan
• Partner with Marketing and Product teams to develop localized product messaging and positioning for feature and product launches

Requirements:

• Experience in conceiving, developing, and leading all aspects of Marketing and PR communication ideas throughout their full cycle
• Culturally clued up and immersed in trends in particular with Social Media. You understand what Turkish consumers care about now and craft ideas that will capture attention
• Track record of achieving great results with ideas rather than large budgets
• Storyteller, with writing skills and the creativity to build compelling customer-centric narratives
• 5+ years of consumer marketing experience with a strong focus on social media and growth marketing
• Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs
• Proficient in Turkish with excellent English speaking and writing skills
• Passion for our mission to make high-quality language learning accessible to everyone
• Experience with mobile apps and subscription services
• Experience successfully scaling international brands in Turkey
• Proficient in a 3rd language