Performance Marketing Manager

Martell Media is part of the Martell Group, which focuses on building impactful brands and ventures. They are seeking a Performance Marketing Manager to drive demand generation and optimize paid media campaigns, with a strong emphasis on converting attention into qualified leads and revenue.

Responsibilities:

• Own and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels
• Plan, launch, and optimize campaigns with full ownership of budget, targeting, creative testing, and performance
• Drive consistent, predictable MQL production with clear targets tied to pipeline and revenue
• Track and improve core metrics including CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution
• Build repeatable acquisition systems that compound performance over time
• Own the full funnel from click to conversion, including landing pages, offers, lead flows, and nurture sequences
• Design and run continuous A/B tests across pages, creatives, and conversion paths to improve performance at every stage
• Identify drop-offs and conversion gaps, and implement solutions that increase lead quality and conversion rates
• Ensure funnels are tightly aligned with campaign intent, audience, and offer positioning
• Work closely with sales to gather feedback on lead quality, objections, and conversion patterns
• Translate insights into stronger messaging, positioning, and creative direction across campaigns
• Continuously iterate on offers and funnels based on real revenue feedback, not just top-of-funnel metrics
• Double down on high-performing campaigns, audiences, and messaging to scale efficiently
• Scale distribution across YT, IG, LI, TT, email, newsletter, and SMS through high-velocity testing and iteration
• Partner with creative, writing, design, and video teams to ensure output is high-quality, on-brand, and conversion-driven
• Implement structured testing frameworks to improve engagement, conversion rates, and audience quality
• Ensure consistency in messaging across all channels, campaigns, and launches
• Turn audience growth into revenue through integrated monetization flows tied to MQL quality and conversion
• Align marketing sequencing with launch calendars and program-level revenue goals
• Ensure every campaign and channel contributes to measurable pipeline and revenue outcomes
• Build visibility into performance drivers and continuously optimize for revenue, not vanity metrics

Requirements:

• A senior performance marketer with end-to-end ownership of paid acquisition, funnels, and revenue-driving systems
• Hands-on experience running and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms
• Strong funnel and analytics capability with command of CPL, CTR, CVR, MQL quality, and attribution
• Proven ability to build and optimize high-converting funnels and iterate quickly based on data
• Experience working closely with sales teams to refine messaging and improve conversion
• Player-coach mindset, able to build systems while personally executing at a high level
• High-judgment operator who moves fast, tests aggressively, and scales what works
• Obsessed with turning attention into MQLs, and MQLs into revenue