Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers. This role requires strong project management skills and analytical capabilities to drive measurable business outcomes through targeted marketing initiatives.
Responsibilities:
- Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
- Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
- Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
- Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
- Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
- Drive operational excellence through standardized processes, documentation, and best practices
- Track and report on program performance, using data to optimize and scale successful approaches
- Manage program budgets effectively, demonstrating frugality while maximizing impact
- Collaborate with global ABM community to share learnings and adopt proven practices
Requirements:
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- 5+ years of professional non-internship marketing experience
- Experience in a business-to-business (B2B) environment, high-tech products/services
- MBA