Creative Director, DTC Performance Marketing (Remote)

Maximus is a mission-driven consumer performance medicine telehealth company that provides support to optimize health and wellness. They are seeking a Marketing Creative Director to establish and elevate their brand, leading creative vision and operations while ensuring alignment with business objectives.

Responsibilities:

• Define and evolve Maximus's visual identity across all touchpoints, ensuring our brand reflects our position at the intersection of science, technology, and human potential
• Develop and maintain comprehensive brand standards that scale across digital, physical, and emerging platforms
• Create and continuously refine our brand book, establishing it as the north star for all creative expression
• Partner with executive leadership to translate business objectives into compelling creative strategies
• Build and optimize a high-velocity creative asset generation engine capable of producing premium content at scale
• Implement systems and workflows that balance creative excellence with the demands of a fast-growing performance medicine company
• Establish metrics and KPIs to measure creative impact and continuously improve output quality and efficiency
• Drive adoption of emerging creative technologies and AI tools to accelerate production without compromising quality
• Recruit, mentor, and lead a world-class creative team including designers, copywriters, motion designers, and production specialists
• Foster a culture of creative excellence, experimentation, and accountability
• Develop clear career paths and growth opportunities for team members
• Balance in-house capabilities with strategic external partnerships and agencies
• Collaborate closely with Marketing, Product, and Growth teams to ensure creative amplifies business objectives
• Partner with the clinical and science teams to translate complex medical concepts into accessible, engaging content
• Work with Technology teams to ensure seamless creative implementation across digital platforms
• Support Sales and Partnership teams with materials that accelerate business development
• Oversee all creative output including campaigns, digital experiences, product design elements, environmental design, and content creation
• Ensure every creative touchpoint reinforces Maximus's position as the premium leader in performance medicine
• Champion innovative approaches that differentiate Maximus in a crowded wellness landscape
• Maintain hands-on involvement in flagship projects while effectively delegating and empowering the team

Requirements:

• 8+ years of creative leadership experience, with at least 3 years building and managing creative teams
• Proven track record of building brands in health, wellness, technology, or premium consumer sectors
• Deep expertise in brand development, visual systems, and multi-channel creative execution
• Experience building high-performance creative operations that balance quality with velocity
• Portfolio demonstrating breakthrough creative work that drives measurable business results
• Strong understanding of digital-first creative and emerging platforms
• Exceptional communication skills with ability to present to and influence C-level stakeholders
• Bachelor's degree in Design, Fine Arts, Marketing, or related field (MFA or advanced degree preferred)
• MFA or advanced degree