Portfolio Marketing Director

Role Overview

• Lead the development and execution of Gentrack's portfolio positioning and messaging framework.
• Define how individual products, platform capabilities, and strategic investments connect into a cohesive portfolio story.
• Translate product strategy into clear customer-facing value propositions.
• Ensure consistency of positioning, messaging, and terminology across the organisation.
• Drive portfolio-level differentiation against competitors and emerging market offerings.
• Become a key partner in shaping how Gentrack communicates its AI strategy, platform investments, and innovation roadmap.
• Translate complex AI, data, and platform capabilities into clear business outcomes for customers.
• Develop messaging around predictive intelligence, AI-assisted operations, automation, and agentic workflows.
• Partner closely with Product and Engineering leaders to ensure technical innovations are effectively communicated to the market.
• Help establish Gentrack as a thought leader in operational AI for utilities.
• Develop sales enablement materials, solution narratives, battlecards, presentations, and customer-facing collateral.
• Create sales tools, executive presentations, solution narratives, battlecards, customer collateral, and launch materials.
• Support strategic product launches and portfolio announcements.
• Collaborate with regional teams to ensure global consistency while supporting local market needs.
• Monitor industry trends, customer priorities, regulatory developments, and competitive positioning.
• Develop competitive intelligence frameworks and market analysis.
• Identify emerging opportunities and risks that may impact portfolio strategy.
• Translate market insights into recommendations for Product and Executive Leadership teams.
• Support analyst relations activities and industry briefings.
• Develop strategic narratives for analyst presentations and market evaluations.
• Contribute to thought leadership content, industry events, conferences, and customer forums.
• Help shape Gentrack's market perception through consistent and differentiated messaging.
• Partner closely with Product Management to understand roadmap priorities and strategic investments.
• Work with Engineering and Architecture leaders to understand platform capabilities and future innovation.
• Collaborate with Sales and Customer Success teams to understand customer needs and market feedback.
• Act as a strategic advisor on messaging, positioning, and portfolio communication.

Requirements

• 7+ years of experience in Product Marketing, Solution Marketing, Product Management, or related roles within a B2B SaaS or technology environment.
• Proven experience positioning complex software platforms, cloud solutions, data platforms, or AI-enabled products.
• Experience developing portfolio-level messaging rather than solely feature-level product marketing.
• Track record working closely with Product Management and Engineering organisations.
• Experience supporting enterprise sales organisations and strategic customer engagements.
• Strong ability to connect technology investments to customer and business outcomes.
• Experience developing value propositions, positioning frameworks, and go-to-market strategies.
• Deep understanding of market dynamics, competitive positioning, and customer buying behaviour.
• Ability to operate effectively across both strategic and tactical initiatives.
• Exceptional written, verbal, and presentation skills, with a good design eye.
• Ability to simplify complex technical concepts into compelling business narratives.
• Experience creating executive-level presentations, thought leadership content, and customer-facing materials.
• Strong storytelling capabilities that resonate with both business and technical audiences.
• Understanding of enterprise software, cloud platforms, data platforms, analytics, and AI technologies.
• Familiarity with Generative AI, AI-assisted workflows, predictive intelligence, and automation trends.
• Experience within Utilities, Energy, Water, Telecommunications, or other complex enterprise industries.

Tech Stack

• Cloud

Benefits

• Personal growth – in leadership, commercial acumen and technical excellence
• To be part of a global, winning high growth organization – with a career path to match
• A vibrant, culture full of people passionate about transformation and making a difference -with a one team, collaborative ethos
• A competitive reward package that truly awards our top talent
• A chance to make a true impact on society and the planet