Engagement Marketing Manager

Best Egg, now part of Barclays, is a market-leading, tech-enabled financial platform helping people build financial confidence through innovative lending solutions and financial health tools. The Engagement Marketing Manager is responsible for developing and executing customer engagement strategies that drive activation, retention, and multi-product education, ensuring alignment with business objectives and seamless customer experiences.

Responsibilities:

• Develop and own customer engagement strategies across the customer journey (onboarding, early month on book, retention, cross-sell, and re-engagement)
• Translate business objectives from Product and Lines of Business teams into actionable marketing plans for existing customers across products, including Unsecured Personal Loan, Best Egg Financial Health, Home Secure Loan and Vehicle Equity Loan
• Identify opportunities to deepen customer relationships and drive multi-product adoption
• Define success metrics and KPIs aligned to engagement, utilization, and retention goals
• Lead end-to-end execution of engagement strategy and marketing campaigns across channels (email, digital, mobile, etc.)
• Manage campaign workflows, timelines, and dependencies to ensure on-time and accurate delivery
• Partner with Brand and Compliance teams to develop and launch customer communications
• Oversee campaign setup, QA, and deployment processes

Requirements:

• Education, training and/or professional experience needed to do the job equivalent to intermediate-strong level mastery of job's core function or similar role
• 3-5+ years of experience executing multi-channel marketing campaigns
• Data-driven, marketing mindset with experience using reporting and analytics to measure effectiveness
• Strong project management and organizational skills with attention to detail
• Experience with marketing tools and workflow platforms (e.g., JIRA, Salesforce, marketing automation platforms)