Product Marketing Manager

PublicInput is a company that develops Software-as-a-Service (SaaS) solutions for government agencies to enhance public communication. They are seeking a dynamic and strategic Product Marketing Manager responsible for developing positioning and messaging, leading go-to-market execution, and enabling the sales team to drive pipeline growth and revenue outcomes.

Responsibilities:

• Develop and maintain differentiated messaging frameworks and value propositions tailored to buyer personas, verticals, and stages of the customer journey. Translate complex product capabilities into clear, benefit-driven stories that resonate with target audiences
• Own the full product marketing lifecycle, including new product and feature launches, GTM planning, sales enablement, and web content strategy. Lead and align cross-functional teams across product, sales, and marketing to drive execution
• Lead GTM planning and execution for new products and features - including market segmentation, buyer persona development, channel strategy, and launch sequencing - with a clear focus on pipeline impact and revenue outcomes
• Develop and maintain detailed customer journey maps to visualize and improve the experience across all touchpoints. Use journey insights to inform messaging, content strategy, and sales enablement priorities
• Build a comprehensive toolkit supporting the sales process, including playbooks, pitch decks, solution briefs, product demos, videos, blogs, and webinars. Collaborate with sales leadership to ensure reps can confidently articulate PublicInput's value in competitive situations
• Develop and own the in-product customer communication strategy, including product discovery announcements, onboarding guides, feature walkthroughs, and adoption KPIs. Ensure a seamless and informative in-app experience
• Conduct ongoing market and customer research to identify trends, segment opportunities, and buyer needs. Build and leverage buyer personas to ensure all marketing activities are grounded in real customer insight
• Conduct thorough competitive research to identify market dynamics, competitor strengths and weaknesses, and PublicInput's unique differentiators. Develop and maintain battlecards, and monitor win/loss trends to continuously sharpen the company's competitive position
• Partner closely with Product, Sales, Customer Success, and Design teams to ensure alignment between product direction and market-facing strategy. Act as the connective tissue between internal teams and external market needs

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 4–6 years of product marketing experience, ideally in B2B SaaS or govtech
• Proven track record developing and executing successful GTM strategies with measurable outcomes
• Strong ability to develop buyer personas and use customer research to inform strategy
• Experience with marketing and sales tools (e.g., HubSpot, Salesforce, Pendo, Intercom, Beamer or similar)
• Excellent written and verbal communication skills, including strong presentation and storytelling ability
• Analytical mindset with comfort leveraging data and metrics for decision-making
• Strong project management skills with the ability to manage multiple priorities and deadlines
• Highly collaborative - able to work cross-functionally and influence without direct authority
• Comfortable operating in a fast-paced environment and adapting strategies as priorities evolve
• Experience marketing to the Public Sector or municipal/government organizations