Senior Partnerships Marketing Manager

onXmaps, Inc. is a high-growth tech company focused on helping people explore the outdoors. They are seeking a Senior Partnerships Marketing Manager to lead marketing efforts within their partnerships program, ensuring collaboration between internal teams and brand partners while developing co-marketing strategies and managing partner relationships.

Responsibilities:

• Serve as the primary marketing point of contact for partner organizations, building trusted, senior-level relationships with their marketing and brand teams
• Work "attached at the hip" with onX's Partnerships Program Manager, bringing the marketing expertise and strategic voice that complements their program management role
• Represent onX's marketing perspective during deal formation — not just at launch — asking the right questions and ensuring marketing value is built into every partnership from the start
• Own the feedback loop between partner stakeholders and onX's internal creative, brand, web, and growth teams
• Lead co-marketing strategy for each partnership — knowing when to apply a brand-level approach and when to go deep into the culture of a specific vertical (Hunt, Offroad, Fish, Backcountry, etc.)
• Identify and prioritize net-new marketing channels through partnerships — retail co-op, event sponsorships, outfitter agreements, non-profit co-promotions — based on onX's growth roadmap
• Arrive at every partner engagement with a recommendation, a baseline message, and a clear vision for what great looks like
• Build and maintain onX's partnerships playbook — our philosophy on how we partner, the menu of co-marketing capabilities we offer, and how we think about audience alignment and mutual value
• Develop tiered partnership frameworks defining what Tier 1, 2, and 3 relationships look like in terms of marketing commitments and deliverables — reducing guesswork and last-minute pivots
• Own end-to-end briefing, scoping, and coordination for every partnership marketing initiative — from brief through launch
• Maintain a forward-looking view of partner moments and campaign windows that feeds proactively into the broader marketing calendar
• Be the single point of contact for the marketing component of every active partnership — the person who knows what's happening, what's due, and what just changed
• Build scalable workflows, templates, and playbooks that turn partnership marketing from a series of one-off requests into a repeatable acquisition channel
• Enforce creative and brand guidelines with partner teams before anything goes to production
• Act as a creative multiplier — arrive with the strategic rationale, audience insight, message hierarchy, and a POV on execution already in hand
• Roll up your sleeves when needed: scrubbing scripts, attending shoots, writing briefs, managing feedback cycles, and staying on partner calls until it's right
• Route partner audience insights to the right internal teams to create testable opportunities across acquisition, conversion, and retention
• Partner with product marketing, lifecycle, growth, web, and creative to ensure partner campaigns show up consistently across every touchpoint
• Embed AI as a repeatable co-pilot in daily workflows — experimenting in real work, refining with sound judgment

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience
• Eight (8) or more years of experience in partnerships marketing, brand marketing, or integrated marketing, with at least 2–3 years in a role that required direct management of external partner marketing relationships
• Proven ability to develop and execute co-marketing programs end-to-end, from strategy through measurement — you've built this before and have results to show
• Strong marketing expertise to hold your own as a strategic voice — not just a project coordinator — in rooms with senior brand and marketing leaders at large partner organizations
• Exceptional project management skills: you can hold a complex, multi-stakeholder initiative together across internal teams and external partners without things falling through the cracks
• A multiplier mindset — you reduce friction, bring a POV, and make the teams around you better, rather than adding a layer of telephone between partners and execution teams
• Comfortable operating in ambiguity and building structure where none exists — building new playbooks, frameworks, tiering systems, and workflows doesn't intimidate you, it excites you
• A strong curiosity for exploring new technologies, including AI
• A shared passion for and ability to demonstrate onX's Company Values
• Permanent US work authorization is a condition of employment with onX
• Ability to travel monthly for partner meetings and events, as well as quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp
• Experience working with outdoor, automotive, or lifestyle consumer brands — and a genuine familiarity with the culture of hunting, fishing, skiing, or overlanding
• Background in sponsorship marketing, experiential activations, or event-based partnership programs
• Familiarity with first-party data strategy and audience segmentation, particularly in the context of co-marketing or partner data sharing
• Experience managing agency relationships and/or directing external creative partners
• Existing relationships within relevant brand partner ecosystems (automotive, outdoor retail, gear manufacturers, media properties)