Lead Product Manager, Agentic Ads Platform

Hightouch is an Agentic Marketing Platform that empowers marketing teams to leverage data and AI for enhanced campaign management. The Lead Product Manager will oversee the development of the Agentic Ads Platform, focusing on improving creative generation, ensuring brand adherence, and enhancing platform capabilities across various advertising channels.

Responsibilities:

• Run deep customer discovery with performance marketing and creative teams at enterprise companies. Understand their workflows, pain points, and what would earn their trust
• Define the product roadmap tied to revenue milestones. Sequence what to build, what to compose from existing systems, and what to partner on
• Ship product. Work directly with engineering and design on tight cycles
• Co-own pipeline and go-to-market. Join customer calls, shape competitive positioning, partner with CS on implementation

Requirements:

• Zero-to-one track record. You have built products from nothing to meaningful revenue, ideally at a B2B SaaS company. The domain matters less than evidence you can find product-market fit under uncertainty
• Technical depth. You can evaluate architectural tradeoffs, reason about things like multi-model orchestration and API integration design at the level of product decisions, and hold your own in debates with senior engineers
• Commercial instinct. You think in terms of pipeline, conversion, and expansion. You build roadmaps that map to revenue targets
• Speed. Small team, high autonomy, tight cycles. We use AI heavily in our own workflows and expect you to do the same
• Cross-functional trust. This role spans engineering, design, sales, CS, and leadership. You drive clarity from ambiguity